Marketing Executive

Job Summary

We are looking for a Marketing Executive who is hungry to build impactful campaigns that convert. This role sits at the intersection of performance, content, and brand marketing-driving measurable results across paid acquisition, referral programs, community initiatives, events, and offline activations. You'll work closely with the Head of Marketing, performance marketers, and creative teams to deliver marketing assets and strategies that directly fuel EduFund's growth.

Key Responsibilities

Performance-Aligned Content & Assets

• Develop and execute content for paid acquisition channels (Meta Ads, Google Ads, YouTube, LinkedIn, etc.).
• Create landing pages, ad copy, email journeys, WhatsApp flows, and nurture funnels that drive conversions.
• Work closely with the performance marketing team to test, iterate, and optimize creatives.

Full-Funnel Campaign Execution

• Design and deliver top-of-funnel (awareness), mid-funnel (consideration), and bottom-of-funnel (conversion) marketing campaigns.
• Support referral and partnership-driven growth programs by creating incentive-driven marketing assets.
• Manage and track campaign performance, ensuring timely delivery and reporting.

Offline & Event Marketing

• Assist in planning and executing company's presence at events, workshops, and offline activations.
• Coordinate campaigns with city-based teams for outreach, community engagement, and lead generation.

Community & Influencer Marketing

• Collaborate with influencers and creators to expand company's reach among parents and students.
• Support community-driven initiatives like webinars, microsites, and offline meetups.

Cross-Functional Collaboration

• Partner with product, partnerships, and business teams to deliver marketing support for all company's product lines.
• Work with designers, video editors, and external vendors to ensure high-quality creative execution.

Required Skills & Qualifications

• 2-4 years of experience in marketing, preferably in fintech, edtech, or consumer internet brands.
• Strong understanding of digital marketing channels (paid, social, email, referrals).
• Ability to write clear and compelling copy across ads, emails, landing pages, and referral journeys.
• Familiarity with campaign metrics (CTR, CAC, funnel drop-offs) and how to improve them.
• Hands-on experience with marketing tools like Google Ads, Meta Ads Manager, email marketing platforms, and analytics dashboards.
• Good organizational skills and ability to juggle multiple campaigns at once.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.