Marketing Executive
Peppermint Communications · Mumbai · onsite · Posted 40d ago
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About this role
Job Profile: Marketing Specialist (Events & Publishing)
Company: Peppermint Communications Pvt. Ltd.
Location: Bhiwandi (Kalyan), Mumbai
Experience: Junior (13 Years) / Senior (36 Years)
Salary: 2.5 Lacs to 5 Lacs Per Annum
About the Role
Peppermint Communications is looking for a dynamic and creative Marketing Specialist to drive the visibility and growth of its flagship trade shows and media platforms including:
- INTIMASIA
- Source NXT
- UnderRoof
- Lingerie Fashion Week
- The Change Masters
- Inner Secrets Magazine
You will play a key role in building awareness, engagement, and participation across exhibitors, visitors, sponsors, advertisers, and industry stakeholders.
Key Responsibilities
Trade Show Marketing
- Plan and execute integrated marketing campaigns to promote exhibitions and events.
- Drive exhibitor & visitor participation through targeted outreach strategies.
- Support roadshows, webinars, pre-event networking initiatives, and visitor promotion drives.
B2B Magazine Marketing
- Promote Inner Secrets Magazine across brands, retailers, and industry professionals.
- Work on advertiser acquisition support through presentations and marketing communication.
- Manage digital campaigns to increase readership and engagement.
Digital Marketing
- Manage and grow presence across:
- Email Marketing
- WhatsApp Marketing
- Support paid campaigns on:
- Google Ads
- Meta Ads
- LinkedIn Ads
Content & Creative Development
- Create marketing content such as:
- Event invites
- Emailers
- Social media campaigns
- Blog ideas
- Press notes
- Website content
- Work with design teams to develop:
- Brochures
- Pitch decks
- Exhibitor kits
- Campaign creatives
Partnership & Affiliate Marketing
- Build relationships with:
- Trade bodies
- Industry associations
- Media partners
- Influencers
- Chambers of commerce
- Develop barter and promotional partnerships.
PR & Outreach
- Assist in PR initiatives and press coverage.
- Coordinate with media and editorial teams for event visibility.
Data & Performance Tracking
- Maintain marketing MIS and campaign reports.
- Track performance of campaigns and suggest improvements.
Skills Required
- Excellent communication & writing skills
- Strong creative mindset
- Understanding of B2B marketing & event promotions
- Knowledge of social media & digital platforms
- Ability to develop presentations & marketing narratives
- Good coordination & networking ability
Ideal Candidate
- Passionate about events, brands, and marketing communication
- Comfortable working in a fast-paced environment
- Able to think creatively and execute systematically
- Interested in fashion, retail, or B2B industries (added advantage)
Sourced from naukri