Marketing Executive

Role Summary

Responsible for generating new business, developing industrial clients, retaining existing customers, and promoting ATS Boilers services in the boiler, sugar, oil and gas, cement, chemical, and power industries.

Key Responsibilities

• Generate leads and secure new orders from industrial clients.
• Develop relationships with plant heads, consultants, EPC contractors, and purchase teams.
• Promote boiler erection, maintenance, repair, upgradation, piping, fabrication, refractory, and commissioning services.
• Prepare quotations, techno-commercial offers, presentations, and tenders.
• Conduct customer visits, site surveys, negotiations, and regular follow-ups.
• Maintain strong relationships with existing clients and generate repeat business.
• Coordinate with engineering, estimation, projects, finance, and site teams.
• Track market trends, competitors, projects, and payment collections.
• Support marketing through exhibitions, LinkedIn, website content, and client campaigns.

Candidate Requirements

• Mechanical Engineering degree or diploma preferred.
• Experience in boiler, power, sugar, cement, oil and gas, piping, fabrication, or industrial maintenance sales.
• Strong communication, negotiation, presentation, and client-management skills.
• Knowledge of industrial project costing and commercial terms.
• Willingness to travel to customer sites.

Performance Measures

• New orders and sales revenue.
• New clients acquired.
• Repeat business and client retention.
• Lead conversion and quotation success.
• Customer satisfaction and payment follow-up.