Marketing Executive

Job Summary

Job Title: Marketing Executive

Organisation: Soul Space

Department: Marketing / Outreach

Experience: 1 - 2 Years

Education: MBA / PGDM - Marketing / Sales & Marketing / Communications or related specialisation

Employment Type: Full-time

Location: Gurugram

Responsibilities

Marketing & Brand Outreach

• Develop and execute outreach activities to increase awareness of the Soul Space Student Mental Health Program.
• Identify appropriate marketing channels to reach schools, school groups, colleges, educators and education stakeholders.
• Support positioning of Soul Space as a credible student mental health and wellness program.

Sales & Marketing Coordination

• Work closely with the sales/business development team to align marketing activities with school outreach and lead-generation priorities.
• Support development of school-specific communication, presentations, proposals and campaign material required for business development.
• Coordinate marketing-qualified leads and ensure relevant information is shared with the sales/business development team for timely follow-up.
• Track outreach campaigns, events and promotional activities and assess their contribution to lead generation and program visibility.

Program Coordination

• Coordinate with schools after confirmation of the program to support smooth onboarding, communication and implementation.
• Coordinate with psychologists, psychiatrists and internal teams for program schedules, school-wise allocations, workshops and other delivery requirements.
• Maintain program calendars and track sessions, events, campaigns, student activities and agreed deliverables.
• Act as a coordination point between schools and the internal program team for day-to-day communication, queries and issue resolution.
• Track attendance, participation, feedback and completion status and follow up on pending actions with relevant stakeholders.
• Coordinate collection of school and stakeholder feedback and support incorporation of insights into future communication and outreach activities.
• Prepare regular program coordination updates and highlight operational issues, risks and support requirements to the reporting manager.
• Support retention, renewal and expansion of existing school relationships through timely and effective program coordination.

Content & Communication

• Coordinate development of brochures, presentations, flyers, emailers, social media content and other marketing collateral.
• Create and refine communication for outreach campaigns.
• Develop compelling program communication highlighting the value and impact of student mental health initiatives.
• Coordinate with internal teams for accurate and consistent communication of program features and offerings.

School & Community Outreach

• Explore opportunities for partnerships, events and awareness initiatives.
• Support participation in education events, school fairs, conferences and wellness-related events.
• Build relationships with relevant education communities and external stakeholders.

Digital Marketing & Lead Generation

• Support digital campaigns aimed at increasing awareness and generating leads.
• Coordinate social media and digital outreach activities.
• Monitor campaign performance and identify opportunities for improvement.
• Track the source and quality of leads generated through different marketing channels.

Market Research

• Conduct research on schools, education trends, student wellness initiatives.

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