Marketing Executive

Key Responsibilities:

• Plan & execute hyperlocal activities to grow the store sales
• Identify, negotiate, and manage vendors/agencies for event setups, branding materials, and promotional campaigns
• Collaborate with the creative team to develop and produce engaging marketing collaterals such as banners, flyers, and standees
• Ensure effective budget planning and management for all BTL campaigns, maintaining cost efficiency without compromising quality
• Track and evaluate campaign performance, preparing reports and insights for internal stakeholders
• Maintain a strong understanding of market trends and competitor activity
• Be open to traveling and working flexible hours, including weekends, as required for on-ground activations and events

Requirements:

• 35 years of proven experience in BTL marketing, including event execution and vendor management
• Excellent understanding of consumer engagement and brand activation strategies
• Strong communication, negotiation, and project management skills
• Proficiency in MS Office tools – Excel, Word, and PowerPoint
• Basic ability to capture photos/videos during events for documentation and reporting purposes
• Candidates from retail background will be preferred