Marketing Executive

Role & responsibilities

• Marketing & Promotion
• Develop and implement hospital marketing campaigns.
• Promote departments, treatments, health packages, and specialist services.
• Manage online and offline promotional activities.
• Coordinate with advertising agencies and media partners.
• Doctor & Referral Relationship Management
• Build and maintain relationships with referring doctors, clinics, and healthcare professionals.
• Visit doctors and clinics regularly to explain hospital services.
• Develop referral networks and identify new referral opportunities.
• Collect feedback from doctors and communicate it to hospital management.
• Patient Acquisition
• Identify potential patient sources and local communities.
• Conduct outreach activities to generate new patient leads.
• Follow up on enquiries and coordinate with relevant hospital departments.
• Monitor patient acquisition and conversion.
• Community Outreach
• Organize health camps, medical check-ups, awareness programs, and seminars.
• Coordinate hospital participation in community events.
• Promote preventive healthcare programs.
• Digital Marketing
• Coordinate social media, Google campaigns, website promotions, and online content.
• Work with the digital marketing team to improve hospital visibility.
• Monitor online enquiries and campaigns.
• Corporate & Institutional Tie-ups
• Approach companies, schools, colleges, insurance/TPA networks, and other institutions.
• Develop corporate health-checkup programs and service partnerships.
• Maintain relationships with existing corporate clients.
• Market Research
• Study competitor hospitals, their services, pricing, and promotional activities.
• Identify new healthcare market opportunities.
• Gather patient and referring-doctor feedback.
• Reporting & Performance Tracking
• Prepare daily/weekly/monthly marketing reports.
• Track leads, referrals, campaigns, health camps, and patient conversions.
• Monitor marketing expenses and campaign results.
• Present performance updates to management.