Marketing Executive

About the Company

Arrow Greentech Ltd. is a leading innovation-driven company specializing in sustainable packaging solutions, specialty chemicals, and advanced material technologies serving global markets. We work closely with international customers across multiple industrial sectors and focus on quality, innovation, and long-term business relationships.

Role & responsibilities

• Develop high impact marketing content such as blogs, case studies, articles, capability decks, and LinkedIn posts.
• Translate technical product specifications into clear, benefit-driven B2B marketing content that resonates with customers.
• Manage the company's LinkedIn presence and website content to enhance global brand visibility and engagement.
• Support the sales team with marketing collateral including brochures, presentations, and one-pagers to help close deals.
• Plan and execute integrated marketing campaigns while managing timelines and ensuring brand consistency.
• Coordinate with designers, vendors, and external agencies by creating clear briefs and ensuring high-quality output.
• Assist in Account-Based Marketing (ABM) initiatives by researching target companies and tailoring communication strategies.
• Maintain consistent brand voice and visual identity across all marketing assets and platforms.
• Work independently while collaborating with cross-functional teams, ensuring smooth coordination between marketing and sales.
• Demonstrate excellent communication, storytelling ability, and strong attention to detail in all marketing initiatives.

Preferred candidate profile

• Strong B2B storytelling and content writing skills
• Excellent written and verbal English communication
• Knowledge of LinkedIn marketing, SEO, and email marketing
• Understanding of marketing funnels, customer journey, and campaign planning
• Strong research, analytical, and problem-solving skills

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Role: Marketing - Other

Industry Type: Packaging & Containers

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

PG: MBA/PGDM in Marketing