Marketing Executive

Role & responsibilities

*Plan, execute, and scale Meta Ads campaigns across TOF/MOF/BOF budget allocation, creative testing, audience structuring, and real-time optimization based on performance data

*Run and grow Google Ads campaigns (Search, and eventually Shopping/Performance Max) with a focus on efficient, sustainable spend scaling

*Build and maintain performance reports (campaign-level + audience-level) using Shopify as the source of truth for sales data

*Monitor and troubleshoot tracking/attribution setup (pixel, conversion tags, UTM parameters) to catch data issues before they affect decisions

*Support creative direction for paid campaigns — identifying what drives top-of-funnel reach vs what converts at bottom-of-funnel

*Assist with organic social strategy and execution, including content calendars and platform-specific copy

*Contribute to on-page SEO hygiene — product descriptions, metadata, and site structure awareness

*Support influencer and community marketing efforts as needed

*Take on ownership across other growth areas over time — WhatsApp marketing, retention, popups, funnel CRO — as capability is demonstrated

Required Skills -

*Hands-on Meta Ads experience with a real, demonstrable scaling track record (not just campaign management)

*Working knowledge of Google Ads — campaign structure, targeting, and budget management

*Strong grasp of performance metrics (CPP, ROAS, CTR, CPM) and what they mean for the business, not just as numbers to report

*Basic understanding of tracking systems — pixels, conversion tags, UTM hygiene

*Working knowledge of social media content and platform trends (Instagram especially)

*Basic SEO understanding — on-page optimization, keyword basics

*Comfortable with Excel/Sheets for reporting and analysis

*Strong communication skills and ability to work independently with minimal hand-holding

Preferred candidate profile

Experience of D2C brand