Marketing Executive

Role Overview

The Marketing Executive will be responsible for identifying potential clients, generating qualified leads, initiating business conversations, and scheduling meetings for the senior business development team. This is a target-driven role requiring strong communication and research skills.

Key Responsibilities

A. Lead Generation Identify and generate B2B leads through LinkedIn Sales Navigator, India MART, Google Search, Justdial, and other online directories

Build and maintain a database of prospective clients with accurate contact information

Conduct market research to identify new business opportunities Achieve daily and monthly lead generation targets

B. Business Development Make initial contact with prospective clients via calls, emails, and LinkedIn

Present company services and capabilities in a professional manner

Qualify leads based on client requirements, budget, and timeline

Maintain all lead interactions and follow-ups in CRM / Excel tracker

C. Appointment Fixing & Coordination Schedule qualified meetings (virtual / in-person) for the Business Development Manager / Founder Send meeting invites, company profile, and pre-meeting collaterals Ensure meeting confirmation and timely follow-ups Achieve assigned meeting conversion targets

D. Marketing Support Assist in creation of marketing materials, presentations, and LinkedIn content

Coordinate with design team for brochures and social media creatives