Marketing Executive

Role & responsibilities:

1. Create and maintain brand guidelines covering tone of voice, visual identity, and content standards
2. Create & execute brand building initiatives
3. Create carousel & reels for social media campaigns and ad creatives
4. Manage social media content calendar and posting
5. Review creatives for brand consistency (QC) before they go live
6. Support in-store marketing initiatives, visual merchandising, signage, and promotional displays aligned with brand guidelines
7. Lead photoshoot initiatives

Preferred candidate profile:

1. Proficient with Ai tools
2. Knack for brand building
3. Ability to work independently and manage priorities with minimal supervision
4. 2+ years experience in fashion/ apparel brand marketing
5. Proficient with stakeholder management
6. Undergraduate degree (any stream)
7. Mastery over Instagram, Facebook, Meta ads, YouTube studio, SEO & LinkedIn
8. Good communication skills
9. Organized and detail-oriented

About the Role:

We're looking for a Marketing Executive with fashion/ apparel brand experience to manage our brand marketing efforts across digital & in-store channels.