Marketing Executive

Job Description Marketing Executive

Company: Smruthi Gowda Infrastructure Pvt. Ltd.
Brands: Cherish Happy Home & Cherish Interior Studio
Industry: Construction & Interior

Position

Marketing Executive

Experience

1–9 Years in Marketing, Sales, Business Development, Real Estate, Construction, or Interior Industry.

Job Summary

We are looking for a proactive and target-oriented Marketing Executive to generate new business opportunities, promote the company’s construction and interior services, build client relationships, and support overall business growth.

Key Responsibilities

• Generate qualified leads through field marketing, referrals, networking, digital platforms, and local promotions.
• Identify potential customers for residential construction, turnkey projects, and interior projects.
• Conduct regular field visits, client meetings, and site visits.
• Understand customer requirements and explain the company’s construction and interior services.
• Follow up with leads and enquiries and coordinate with the sales team for conversion.
• Build and maintain strong relationships with clients, architects, contractors, brokers, and other business partners.
• Identify new market opportunities and monitor competitor activities.
• Support promotional activities, exhibitions, events, campaigns, and local branding initiatives.
• Promote company projects and services through WhatsApp, social media, and other marketing channels.
• Maintain accurate records of leads, meetings, follow-ups, site visits, and conversions.
• Prepare regular daily/weekly/monthly marketing reports.
• Coordinate with the Sales, Design, Estimation, and Project teams for smooth client handling.
• Achieve assigned lead generation and business development targets.

Required Skills

• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong lead generation and follow-up skills.
• Good knowledge of local market and networking.
• Customer relationship management skills.
• Basic knowledge of digital marketing and social media platforms.
• Good working knowledge of MS Office/Excel.
• Target-oriented, self-motivated, and proactive.
• Willingness to travel for field visits and client meetings.
• Knowledge of construction/interior services will be an added advantage.

Qualification

• Any Degree/Diploma in Marketing, Business Administration, Commerce, or a related field.
• MBA/PG Diploma in Marketing will be an added advantage.

Working Details

Working Days: Tuesday to Sunday
Monday: Week Off
Working Hours: 9:00 AM – 6:00 PM
Job Type: Full-Time
Location: Bangalore

Key Performance Areas (KRA)

• Lead Generation
• Client Acquisition
• Lead Conversion
• Field Visits & Client Meetings
• Brand Promotion
• Customer Relationship Management
• Market Development
• Achievement of Marketing & Business TargetsRole & responsibilities

Preferred candidate profile