Marketing Executive

Rural Marketing Strategy:

• Designing and managing the rural marketing strategy for the Rural Business Unit
• Conceptualizing & executing an integrated marketing campaign to achieve the brand & business goals in the rural markets
• Brand Building and Activations:
• Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with the Sales and Supply Network teams
• Collaborate with creative agencies to develop compelling advertising materials and promotional content
• Deploy rural marketing agencies to implement rural marketing plans
• Develop local partnerships for local activation / PR / communication
• Capture and develop engaging user-generated content to accentuate digital marketing
• Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
• Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs.
• Understanding of local markets (culture, socioeconomic aspects, commodities, touch points, etc.) and providing feedback on rural consumer behavior to marketing, product, and sales teams

Seasonal Campaigns:

• Crop-wise, region-wise marketing campaigns to source raw materials
• Engaging and activating the existing subscriber base of biomass processors and rural entities
• Deploying farmer communication channels
• Onboarding customer camps and roadshows
• Short videos for educating, training, and hand-holding in App usage
• Upselling of value-added services like Verification, Delivery, and Finance services

Community Engagement:

• Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
• Organize community outreach programs, workshops, and events to raise awareness
• Manage branding initiatives that resonate with rural communities
• Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts