Marketing Executive

Role & responsibilities

A. Brand & Trade Marketing

• Coordinate and execute ATL, BTL, and trade marketing activities.
• Plan and manage POSM development, including standees, danglers, window displays, shelf branding, and in-store branding.
• Coordinate with vendors for branding, printing, production, and dispatch of marketing materials.
• Support product launches and promotional campaigns across all channels.
• Track inventory and distribution of marketing collaterals.

B. Digital Marketing

• Coordinate with digital agencies for social media campaigns and content execution.
• Assist in planning influencer collaborations and campaign execution.
• Monitor website updates and coordinate with the development team.
• Track digital campaign performance and prepare monthly reports.

C. Events & Medical Marketing

• Coordinate participation in CMEs, conferences, exhibitions, and trade shows.
• Liaise with event organizers, vendors, and internal stakeholders.
• Ensure timely execution of branding, logistics, and promotional activities.
• Support doctor engagement and awareness initiatives.

D. Marketing Operations

• Coordinate with sales teams to understand regional marketing requirements.
• Conduct market and competitor analysis.
• Prepare marketing reports, campaign performance dashboards, and presentation decks.
• Manage purchase orders, vendor coordination, quotations, and marketing documentation.
• Ensure timely execution of projects within approved budgets.

SKILLS & TOOLS

Trade & Retail Marketing

• POSM design & vendor coordination
• Retail branding & merchandising
• Print & production management

Digital & Reporting Tools

• Meta Ads Manager / basic analytics
• MS Excel & PowerPoint
• Canva (for quick creative reviews)

QUALIFICATIONS & EXPERIENCE

• Bachelors degree, Business Administration, or a related field; MBA in Marketing preferred.
• 1–4 years of experience in marketing, preferably in healthcare, medical devices, consumer healthcare, FMCG, or retail marketing.
• Strong communication and coordination skills, with experience in vendor and agency management.
• Good understanding of digital marketing and social media platforms.
• Proficiency in Microsoft Excel and PowerPoint.

Ability to manage multiple projects, meet deadlines, and travel for exhibitions, conferences, and market visits.

Preferred candidate profile