Marketing Executive

We are looking for a hands-on Digital Marketing Executive with a strong technology background to drive demand generation, content, and social media initiatives. This role sits at the intersection of marketing, sales, and solutions the ideal candidate is self-driven, comfortable in a fast-paced tech environment, and able to execute campaigns end-to-end with minimal supervision.

Roles & Responsibilities

• Prior experience working in a technology company; strong ability to understand the technology space and work independently at a self-paced cadence.
• Collaborate closely with Sales and Solutions teams to plan and execute campaigns that generate traffic and Marketing Qualified Leads (MQLs).
• Manage email marketing using tools such as Mailchimp, including list management and campaign delivery.
• Design content, email templates, and nurture campaigns to move prospects through the funnel.
• Create content for social media posts and manage end-to-end social media activity, driving follower growth across all channels.
• Demonstrate strong proficiency in PowerPoint and at least one content design tool (e.g., Canva, Adobe Creative Suite, Figma).
• Plan, execute, and manage webinars, including promoting them across social media channels.
• Partner with the current website vendor to continuously improve website performance, SEO, and content quality.
• Plan and execute integrated marketing campaigns across web, SEO/SMO, email, social media, marketing databases, and display advertising.
• Apply strong knowledge of On-Page and Off-Page SEO best practices.
• Stay current with the latest trends, tools, and best practices in online marketing and measurement.
• Drive Social Media Optimization (SMO) activities and maintain active brand presence on platforms such as Twitter/X, Facebook, and LinkedIn.
• Drive customer engagement through events, including collaborating with clients and OEMs to organize dinners and outdoor meetings that strengthen relationships and brand presence.

Desired Candidate Profile

• Bachelor's degree or equivalent.
• Minimum 3 years of experience in Digital Marketing across multiple platforms; a Digital Marketing certification is required.
• Proficient in the Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.).
• Solid, hands-on experience with SEO, SMO, and SEM.
• Strong written, verbal, and cross-functional collaboration skills.