Marketing Executive

About the role

We're looking for a Marketing Executive to own organic visibility for Bitontree across search engines and, increasingly, AI assistants. When a buyer searches Google or asks ChatGPT, Perplexity or Gemini about the kind of work we do, your job is to make sure Bitontree shows up.

Responsibilities

SEO

• Keyword research and content mapping for service, industry and product pages
• On-page optimisation titles, meta descriptions, headings, internal linking
• Technical SEO crawlability, indexation, site speed, sitemaps, redirects, canonicals
• Link building through digital PR, guest placements and directory listings
• Local SEO and Google Business Profile management

AEO (Answer Engine Optimisation)

• Structuring content to win featured snippets, People Also Ask and Google AI Overviews
• Implementing and validating schema markup (Organization, Article, FAQ, HowTo, Breadcrumb)
• Optimising content for conversational and question-based queries

GEO (Generative Engine Optimisation)

• Tracking how Bitontree appears in ChatGPT, Perplexity, Claude and Gemini responses
• Building the citation footprint these models draw on consistent business listings, review platforms, industry directories, community forums
• Creating original, quotable content that gives AI systems a reason to cite us

Content & research

• Briefing, editing and publishing content with our content and design team
• Competitor and market research tracking what others in our space rank for, publish and position around
• Turning research into content and positioning recommendations

Conversion & analytics

• Landing page conversion optimisation copy, structure, calls to action, form placement, A/B testing
• Owning GA4, Google Search Console and rank-tracking dashboards as the source of truth for website performance
• Monthly reporting on traffic, rankings, AI visibility, conversion rates and inbound leads

LinkedIn

• Managing the Bitontree company page content calendar, posting, engagement, follower growth
• Supporting founder-led content: drafting and scheduling posts for leadership