Marketing Executive
karomi crafts n textiles · Kolkata · onsite · Posted 61d ago
About a minute. You'll make an account on the way through.
About this role
Karomi is seeking a dynamic Marketing Executive to drive brand visibility, retail growth, and strategic partnerships. This is a cross-functional role that combines brand storytelling, merchandising, and business development – ideal for someone looking to build a holistic career in fashion.
About the RoleYou will play a key role in shaping Karomi's market presence across digital and physical channels, while also supporting expansion into new domestic and international markets.
Location: Kolkata
Compensation: 4 - 6 LPA , commensurate to experience
Key Responsibilities
Brand Marketing & Storytelling
- Manage and grow the brand's digital presence across platforms
- Conceptualize and coordinate to execute photoshoots and content campaigns
- Ensure consistency in brand voice, visual identity, and communication
Business Development
- Identify and onboard new Multi-Brand Outlets (MBOs) and retail partners
- Research prospective markets and build strategic partnerships
- Pitch and present the brand to potential stockists
Exhibitions & Events
- Represent Karomi at out-station exhibitions
- Oversee stall setup, visual merchandising, and customer engagement
- Drive on-ground sales and brand visibility
Retail & Merchandising Operations
- Manage relationships with existing retail partners
- Oversee stock allocations, replenishment, and inventory flow
- Maintain visual merchandising standards across locations
Cross-Functional Coordination
- Work closely with production, inventory, and sales teams
- Align product availability with market demand and growth plans
Candidate Profile
- 0–2 years of experience in fashion, marketing, brand management, or luxury retail. Academic background in fashion preferred
- Strong communication, presentation, and interpersonal skills
- A keen eye for aesthetics and storytelling
- Highly organized with the ability to manage multiple priorities
- Willingness to travel for exhibitions and events
- Proficiency in GSuite
- Adept at Adobe Illustrator and Adobe Photoshop preferred
- Immediate joiners preferred
Interested candidates please send your resume and a brief introduction to [HIDDEN TEXT] and [HIDDEN TEXT]
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