Marketing Executive

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Key Skills for this role

• Account Research & Prospect Identification
• Lead Generation & Prospecting
• Marketing Outreach & Email Campaign Coordination
• Content Development & Packaging – basic blogs, one-pagers, presentations, case studies
• B2B Marketing Understanding

Responsibilities

• Conduct basic account and prospect research for marketing campaigns
• Support lead generation and prospecting activities
• Assist in preparing and executing email marketing campaigns
• Support ABM activities by researching target accounts and prospects
• Assist in event and webinar coordination
• Coordinate with Sales and Pre-Sales teams for marketing requirements
• Assist in preparing one-pagers, presentations, case studies and blogs
• Maintain marketing trackers and campaign-related data
• Support the team in day-to-day marketing coordination and reporting

Qualifications

• MBA degree in marketing field
• 0-1 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media