Marketing Executive

We are looking for a dynamic and execution-focused Marketing Executive to drive retail marketing initiatives, social media content creation, brand coordination, and local customer engagement activities. The role requires a hands-on individual who can seamlessly work across stores, digital platforms, brand partners, influencers, and internal teams to enhance customer acquisition, footfalls, engagement, and brand visibility.

Key ResponsibilitiesRetail Marketing & Customer Acquisition

• Plan and execute store-level marketing campaigns to drive walk-ins and customer acquisition.
• Organize and manage events, adoption drives, veterinary camps, workshops, pet meetups, and community engagement activities.
• Coordinate local marketing activities including housing society activations, corporate tie-ups, flyers, partnerships, and promotional campaigns.
• Track campaign effectiveness through footfall, lead generation, and conversion metrics.
• Work closely with store teams to ensure smooth execution of all marketing initiatives.

Social Media & Content Creation

• Manage social media platforms including Instagram, Facebook, YouTube, LinkedIn, and Google Business Profiles.
• Create, coordinate, and publish engaging content including posts, stories, reels, and short-form videos.
• Assist in planning monthly content calendars aligned with business objectives.
• Coordinate shoots with stores, groomers, veterinarians, customers, and pets.
• Stay updated on trends and generate creative content ideas to improve reach and engagement.
• Monitor community engagement and respond to customer interactions where required.

Brand Coordination

• Coordinate with partner brands for co-marketing campaigns, promotions, launches, and in-store visibility.
• Ensure timely execution of brand-funded marketing activities and merchandising initiatives.
• Follow up with brand partners for marketing assets, approvals, budgets, and campaign deliverables.
• Support the implementation of brand visibility standards across stores and digital channels.
• Maintain relationships with agencies, vendors, influencers, and external partners.

Campaign Management & Reporting

• Support the execution of digital and offline marketing campaigns.
• Track campaign performance and prepare periodic reports.
• Monitor competitor activities, market trends, and customer preferences.
• Manage marketing inventories including POS materials, standees, flyers, and promotional collateral.
• Coordinate with design, operations, merchandising, and e-commerce teams to ensure timely campaign execution.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 1–3 years of experience in marketing, retail marketing, social media, or brand management.
• Strong understanding of Instagram, Facebook, and short-form video content.
• Excellent communication, coordination, and organizational skills.
• Comfortable attending events, conducting field activities, and visiting stores when required.
• Proficiency in Canva, Microsoft Office, and Google Workspace is preferred.

Preferred Experience

• Retail, D2C, FMCG, lifestyle, pet care, fashion, or consumer brand experience.
• Experience in event execution and influencer coordination.
• Basic understanding of Meta Ads and digital marketing.

Key Performance Indicators (KPIs)

• Store walk-ins generated through marketing initiatives.
• Number and quality of events executed.
• Social media reach, engagement, and follower growth.
• Reels output and content consistency.
• Brand campaign execution and partner satisfaction.
• Customer lead generation and acquisition.
• Marketing campaign ROI and reporting accuracy.

Experience: 1–3 Years

• Employment Type: Full-Time

Preferred Qualifications

• Passion for pets and animal welfare is essential.
• Must be a pet lover; being a pet parent will be a strong advantage.
• Comfortable interacting with pets and pet parents during events, store activations, content shoots, and community initiatives.

Ideal Candidate Profile

• A highly energetic and creative marketer who enjoys being on the ground, creating engaging content, organizing events, coordinating with brands, and driving customer engagement. The ideal candidate is a genuine pet lover who understands pet parent communities and can authentically represent the brand's values and mission. Being a pet parent is preferred but not mandatory.

Salary - 4 to 6 LPA

6 Days working