Marketing Executive

Job Summary

We are looking for a Marketing Executive who can drive creative, data-informed, and localized marketing strategies to expand our fitness-tech platform. You will be responsible for executing multi-channel campaigns, generating qualified leads, building strong partnerships with gyms and fitness businesses, and driving customer acquisition across diverse regional markets.

Responsibilities

• Plan and execute multilingual, conversion-focused marketing campaigns targeting gyms, fitness studios, yoga centres, and personal trainers for platform onboarding.
• Develop localized marketing materials including brochures, presentations, landing pages, email campaigns, and sales collateral in regional languages.
• Create and manage voice-based outreach campaigns using cold calling, WhatsApp Business, and IVR systems to engage potential partners.
• Build lead generation funnels using landing pages, lead magnets, CRM automation, and email drip campaigns.
• Monitor and optimize campaign performance by tracking Customer Acquisition Cost (CAC), conversion rates, ROI, and sales funnel performance.
• Work closely with the sales team to nurture leads, schedule follow-ups, and streamline the gym onboarding process.
• Conduct market research and competitor analysis to identify business opportunities, pricing strategies, and potential partnerships.
• Coordinate field marketing activities including gym visits, fitness expos, local events, and partnership initiatives.
• Create referral programs, loyalty campaigns, and co-branded marketing initiatives with gym partners.
• Collaborate with content creators, designers, and social media teams to maintain consistent brand messaging across all marketing channels.

Requirements

• 2-3 years of experience in B2B marketing, partner acquisition, field marketing, or SaaS marketing.
• Proven experience executing conversion-driven campaigns with measurable business results.
• Strong multilingual communication skills with the ability to create campaigns in English and at least one regional language.
• Experience with voice-based marketing, tele-calling, WhatsApp Business API, and IVR platforms.
• Hands-on experience with CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
• Strong analytical skills with experience using Google Analytics, UTM tracking, campaign attribution, and performance reporting.
• Excellent written and verbal communication skills with persuasive copywriting abilities.
• Good understanding of digital marketing channels including email, SMS, WhatsApp, social media, and paid advertising.
• Ability to manage multiple campaigns simultaneously while working independently.
• Willingness to travel for field marketing activities, client meetings, and gym visits.

Tools & Technologies

• HubSpot CRM
• Zoho CRM
• Google Analytics
• Google Ads
• WhatsApp Business API
• Mailchimp
• SendGrid
• Canva
• Google Sheets
• Calendly
• Typeform
• Notion
• Slack
• Zoom
• Microsoft Office
• UTM Builders
• Bitly

Nice to Have

• Experience working in the fitness, wellness, or health-tech industry.
• Knowledge of regional and vernacular content marketing strategies.
• Experience managing affiliate, referral, or influencer marketing programs.
• Familiarity with chatbot-based lead generation and customer engagement tools.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.