Marketing Executive

Job Description Marketing Executive

Company: Invisor
Job Title: Marketing Executive
Department: Marketing & Business Development
Employment Type: Full-Time
Experience: 02 Years
Location: Kochi / Calicut

About the Role

We are looking for an energetic and confident Marketing Executive to join the Invisor team. The primary responsibility of this role is to visit colleges, build relationships with college authorities, coordinate student engagement activities, and introduce Invisor's products and services to students.

The ideal candidate should be comfortable with frequent travel, face-to-face communication, and approaching colleges to obtain permission for marketing activities.

Key Responsibilities

• Visit colleges, universities, and educational institutions regularly to promote Invisor's products and services.
• Meet with college management, principals, placement officers, HODs, faculty members, and student coordinators.
• Explain Invisor's courses, services, and career opportunities to students in a clear and engaging manner.
• Obtain necessary permissions and approvals from colleges for conducting seminars, awareness sessions, presentations, workshops, and other promotional activities.
• Build and maintain strong relationships with college authorities and student communities.
• Coordinate and organize college visits, student presentations, seminars, and promotional campaigns.
• Identify potential colleges and develop new institutional partnerships.
• Generate student leads through college visits and promotional activities.
• Coordinate with the sales and academic teams for lead follow-up and conversion.
• Maintain records of college visits, contacts, permissions, leads, and campaign results.
• Follow up with college representatives to establish long-term relationships.
• Prepare daily/weekly reports on marketing activities and achievements.
• Achieve assigned college visit, lead generation, and marketing targets.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or any related field.
• Freshers are welcome; experience in field marketing, education marketing, business development, or student outreach is an advantage.
• Excellent communication and presentation skills.
• Confident and comfortable speaking with students and college authorities.
• Strong interpersonal and relationship-building skills.
• Willingness to travel extensively for college visits.
• Ability to obtain permissions and coordinate with different levels of college management.
• Self-motivated, target-oriented, and proactive.
• Two-wheeler and valid driving licence will be an added advantage.

Key Skills

Field Marketing | College Visits | Student Engagement | Institutional Relations | Lead Generation | Presentation Skills | Communication | Business Development | Relationship Management | Negotiation

Performance Metrics

• Number of colleges visited
• Number of college permissions obtained
• Number of institutional partnerships established
• Student leads generated
• Seminars/workshops conducted
• Lead conversion and admissions generated
• Monthly marketing targets achieved