Marketing Executive

Role Overview

We are looking for an energetic and detail-oriented Marketing Executive to support the institute's digital and performance marketing efforts. Working closely with and reporting to the Head – Marketing, Branding & Automation, this role will be responsible for executing digital campaigns, supporting SEO and social media activities, and assisting in lead generation and admission funnel initiatives. This is an excellent opportunity for a fresher or early-career marketer to build hands-on experience across performance marketing, CRM-driven workflows, and marketing analytics in a fast-paced admissions environment.

Key Responsibilities

Digital & Performance Marketing Execution

• Assist in planning, setting up, and monitoring Google Ads and Meta (Facebook/Instagram) Ads campaigns.
• Support day-to-day SEO activities — on-page optimization, keyword research, content tagging.
• Execute the social media content calendar and coordinate post scheduling and publishing.
• Support landing page creation, updates, and basic conversion rate optimization tasks.
• Monitor campaign performance metrics (CTR, CPC, CPL) and flag issues for review.
  
  

Admission Funnel & Lead Support

• Support lead capture, tagging, and tracking through the admission funnel (Inquiry → Counselling → Demo → Walk-in → Admission).
• Coordinate with the counselling and admissions team to ensure timely follow-up on marketing-generated leads.
• Help identify drop-off points in the funnel and share observations with the Head.
  
  

CRM & Marketing Automation Support

• Execute CRM and automation workflows (WhatsApp, email, SMS) designed by the Head – Marketing.
• Maintain accurate and updated lead/contact data within the CRM.
• Support automated communication flows: inquiry response, brochure sharing, demo/webinar reminders, follow-up nudges.
  
  

Content & Creative Coordination

• Coordinate with creative agencies/content team for ad creatives, brochures, and social media assets.
• Assist in basic content creation and editing using tools like Canva.
  
  

Analytics & Reporting

• Track and compile campaign performance data using Google Analytics and Google Sheets.
• Prepare weekly performance summaries and reports for the Head – Marketing, Branding & Automation.
  
  

Cross-Functional Coordination

• Work closely with the Counsellors, Admissions Team, Operations Team, and Website/Creative vendors as directed by the Head.
  
  

Key Skills

Required Skills

• Basic understanding of Google Ads and Meta Ads Manager
• Fundamentals of SEO and content marketing
• Social media management and scheduling
• Working knowledge of MS Excel / Google Sheets
• Strong written and verbal communication skills
• Willingness to learn CRM and marketing automation tools
• Ability to multitask and work in a fast-paced, target-driven environment
  
  

Preferred Tools (Exposure/Willingness To Learn)

• Google Ads, Meta Business Suite, Google Analytics
• Canva or similar design tools
• Google Sheets, Google Forms
• CRM platforms (training will be provided)
• WhatsApp Business API, Email Marketing Platforms
  
  

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 0–1 years of experience; internships or academic projects in digital marketing will be preferred.
• Certification in Digital Marketing (Google/HubSpot or equivalent) is an added advantage.
  
  

Skills: google sheets,google,automation,communication,seo,crm