Marketing Executive

Role & responsibilities

Strengthening the College - SVCE's brand visibility;

Student Recruitment and stakeholder engagement by executing integrated marketing campaigns across digital, print, events, media, and institutional branding

*Execute integrated marketing campaigns that generate quality enquiries, branding and admissions campaigns;

*Execute and launch marketing automation through CRM (Drip marketing viz., email, whatsapp, agentic AI) and digital campaigns;

*Support PR, events, media and vendor management;

*Coordinate with Content Writer, Graphic Designer, Photographer, and Video Editor to produce marketing assets;

*Track campaign KPIs and prepare MIS dashboard on weekly and monthly marketing performance reports

*Coordinate website updates and SEO initiatives

- The candidate shall work with the Marketing & Strategic Initiatives team to enhance admissions, promote institutional achievements and support department-level marketing

Preferred candidate profile

2-4 years in higher education marketing, digital marketing or brand marketing. Technical Proficiency - Hands on experience in : Google Analytics, Tag Manager, GA4, Meta Ads, Google Ads, Advanced - MS Excel, CRM Tools, Canva, WordPress, basic SEO.