Marketing Executive

Job Category: Marketing

Job Type: Full Time

Job Location: Kolkata

Job Summary

We are seeking an experienced and result-driven Marketing Executive to promote IT software products and services, generate qualified leads, and contribute to business growth through strategic marketing initiatives.

Responsibilities

• Plan and execute marketing campaigns for IT software products and services
• Generate and qualify leads through digital, field, and partner marketing channels
• Conduct market research and competitor analysis
• Coordinate with the sales team to convert leads into business opportunities
• Manage online marketing activities, including social media, email campaigns, and promotional activities
• Prepare marketing performance reports and analysis
• Participate in events, product launches, and client meetings

Requirements

• Minimum 3 years of marketing experience (preferably in the IT/software industry)
• Strong understanding of software and services marketing
• Excellent communication and presentation skills
• Ability to achieve targets and work independently
• Basic knowledge of digital marketing tools is an added advantage

Employment Type

Permanent Position

• Fixed salary + performance-based incentives
• Long-term career growth opportunities

Temporary Position

• Target-based role
• Minimum fixed salary
• Project-wise commission on successful delivery or sales

Experience

Minimum 3 years

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.