Marketing Executive

To generate new business opportunities, maintain relationships with existing customers, promote the companys products, collect market intelligence, and achieve sales targets while ensuring excellent customer satisfaction.

Key Responsibilities

1 Business Development-Identify and approach new customers within the assigned territory. • Generate qualified sales leads. • Conduct customer visits regularly. • Introduce the company’s products and capabilities. • Develop long-term business relationships. • Convert inquiries into confirmed orders.

2 Customer Relationship Management -Maintain regular contact with existing customers. • Resolve customer queries promptly. • Build trust and improve customer retention. • Ensure customer satisfaction through timely follow-up. • Visit key customers as per the visit plan.

3 Sales & Revenue Generation -Achieve monthly, quarterly, and annual sales targets. • Prepare quotations in coordination with the office team. • Negotiate prices within approved limits. • Follow up on quotations until order closure. • Increase sales volume from existing customers.

4 Market Intelligence -Monitor competitors’ pricing and product offerings. • Gather information about new market trends. • Identify emerging customer requirements. • Report competitor activities to the Marketing Manager. • Suggest new product opportunities.

5 Customer Visits-Plan daily customer visit schedules. • Conduct product presentations. • Understand customer requirements. • Prepare visit reports after every meeting. • Maintain visit records in CRM or reporting system.

6 Order Management -Collect purchase orders. • Coordinate with the production department. • Ensure timely execution of orders. • Track delivery status. • Keep customers updated regarding dispatch schedules.

7 Payment Follow-up -Coordinate with customers for outstanding payments. • Ensure timely collections. • Resolve payment-related issues. • Maintain healthy debtor levels.

8 Complaint Handling -Receive customer complaints professionally. • Coordinate internally for quick resolution. • Follow up until closure. • Ensure customer satisfaction after resolution.

9 Reporting Submit periodic reports including: -Daily Visit Report (DVR) • Weekly Sales Report • Monthly Sales Report • Competitor Activity Report • Customer Feedback Report • Lead Status Report • Collection Report • Sales Forecast

10 Coordination-Coordinate effectively with: • Marketing Manager • Sales Coordinator • Production Department • Planning Department • Dispatch Team • Accounts Department • Quality Department

11 Key Performance Indicators (KPIs) -Monthly sales target achievement (%) • New customer acquisition • Number of customer visits per month • New inquiries generated • Quotation-to-order conversion ratio • Customer retention rate • Collection efficiency • Outstanding receivables • Customer satisfaction • Average response time • Repeat business percentage

12 Skills Required

A Technical Skills:- • Sales and negotiation • Product presentation • CRM software • Microsoft Excel • Microsoft Word • Email communication • Basic costing knowledge • Market analysis

B Soft Skills:- • Excellent communication • Relationship building • Negotiation • Persuasion • Time management • Problem-solving • Teamwork • Professional etiquette • Self-motivation

Educational Qualification -Graduate in Commerce, Business Administration, Marketing, Engineering, or a related field. • MBA (Marketing) preferred but not mandatory.