Marketing Executive

Key Responsibilities/JD:
Plan and execute local marketing campaigns to increase footfall and in-store sales.
Develop promotional strategies for festivals, weekends, and new product launches.
Manage local partnerships and collaborations (e.g., with influencers, nearby businesses, wedding planners). Communicate with vendors for printing, signage, event setups, and branding materials
Run WhatsApp marketing, SMS campaigns, and social media promotions aligned with store events.
Work closely with sales, product, and design teams to align marketing goals with business objectives.
Conduct competitor analysis and suggest proactive strategies.
Oversee content creation for branding, social media, email marketing, and other channels.
Explore new market segments and lead market penetration strategies.
Organize in-store events, lucky draws, contests, or themed shopping experiences.
Monitor and report campaign ROI and suggest improvements.
Collect customer feedback, analyze shopping behavior, and suggest changes for better experience.
Analyze market trends and customer insights to identify growth opportunities.
Lead new product launches and promotional campaigns.
Develop and implement strategic marketing plans across digital, ATL, and BTL channels.