Marketing Executive /Sr. Marketing Executive

EMPLOYER FIRM

Parsi Dairy Farm Private Limited is a 110-year-old dairy brand based in Mumbai and along the Mumbai-Gujarat highway. Known for producing high-quality dairy products and authentic Indian sweets, the company continues its legacy of excellence and tradition in the dairy industry.

VACANCY FOR

Marketing Executive /Sr. Marketing Executive

JOB DESCRIPTION – MAINTAIN STOCKS

Brand & Campaign Execution

• Support the planning and execution of brand campaigns, product launches, and seasonal promotions

• Coordinate end-to-end execution across digital, in-store, and on-ground marketing initiatives

• Ensure brand consistency across all communication and consumer touchpoints

Social Media & Content

• Assist in managing social media calendars, content planning, shoots, and daily coordination with creators/agencies

• Stay up to date with platform trends, formats, and cultural mo-ments relevant to the brand

• Manage and maintain data bases of content across the years

• Track basic performance metrics and share insights with the team

Digital & Performance Support

• Work alongside performance marketing and media agencies to support campaign rollouts

• Help collate weekly/monthly reports and identify learnings

• Coordinate creatives, timelines, and approvals

Agency & Vendor Coordination

• Liaise with creative agencies, photographers, videographers, influ-encers, and printing vendors

• Ensure timelines, deliverables, and budgets are adhered to

• Support production shoots and content creation days when re-quired

On-Ground & Retail Marketing

• Assist with in-store branding, POS materials, and retail visibility initiatives

• Support events, pop-ups, sampling activities, and experiential marketing efforts

Market & Trend Awareness

• Keep a pulse on consumer behaviour, category trends, and compet-itor activity

• Share relevant insights and ideas that can inform marketing deci-sions

RESPONSIBILITIES

Same as above

EDUCATIONAL QUALIFICATIONS REQUIRED

Graduate, BMM/ BMS, or equivalent

SPECIAL REQUIREMENTS

• 2–3 years of experience in marketing roles, preferably within FMCG, hospitality, F&B, or consumer brands

• Strong understanding of social media platforms and content for-mats

• Highly organized with strong execution and follow-through skills

• Enthusiastic, proactive, and comfortable managing multiple pro-jects simultaneously

• Good communication skills and ability to work with internal teams and external partners

• Trend-aware, culturally curious, and consumer-first in thinking

LEVEL OF COMPUTER LITERACY REQUIRED

• Should be able to manage Google Drive/ Google Suite / Google Workspaces

• Canva and other Ai tools; Eg. Chat GPT, Claude

• VN Editor, and equivalent quick video-editing apps

• Social media skills

EXPERIENCE REQUIRED

• 2–3 years of experience in marketing roles, preferably within FMCG, hospitality, F&B, or consumer brands

JOB POSTING LOCATION

Mumbai

REMUNERATION

4L to 7L (depending on work experience and previous salary structure)