MARKETING EXECUTIVE RETAIL GROWTH & DIGITAL MARKETING

WE'RE HIRING | MARKETING EXECUTIVE – RETAIL GROWTH & DIGITAL MARKETING

FOR YOU MART | Chaspa Supermart Pvt. Ltd.

Location: DLF Cybercity, Patia, Bhubaneswar, Odisha

Employment: Full-time, on-site, with regular field visits

Experience: Minimum 2 years of relevant practical experience

Joining: Immediate joiners preferred

Monthly gross fixed salary: 25,000–30,000

Performance incentive: Up to 5,000 per month against agreed, verified KPIs

Travel: Approved official travel expenses reimbursed separately

ABOUT THE OPPORTUNITY

FOR YOU MART is an Odisha-based supermarket business serving semi-urban and rural communities.

We are looking for an ethical, creative and results-focused Marketing Executive to increase customer footfall, strengthen brand awareness and generate qualified franchise enquiries and recruitment applications.

This role combines hands-on digital advertising, content creation and regular field visits to existing stores, new outlets and proposed locations.

YOUR RESPONSIBILITIES

1. Store Footfall & Local Promotions

• Prepare store-wise promotional plans based on the local catchment, customer profile and business priorities.

• Execute campaigns for offers, festivals, customer acquisition, repeat visits and store openings.

• Visit stores to review promotional visibility, customer response and local opportunities.

• Coordinate leaflet distribution, banners, community outreach, local events and other approved activities.

• Work with Store Managers and Area Managers to track campaign response and improve execution.

2. Meta & Google Advertising

• Independently plan, launch and optimise Meta and Google advertising campaigns within approved budgets.

• Manage location targeting, audiences, creative testing and lead-generation campaigns.

• Track spending, enquiry quality, cost per result and campaign effectiveness.

• Maintain tracking links, source records and clear performance reports.

• Coordinate landing pages and enquiry forms with the relevant support team.

3. Content, Social Media & AI-Assisted Marketing

• Maintain a content calendar for Facebook, Instagram, YouTube and other approved channels.

• Create posts, reels, short videos, ad copy and promotional materials.

• Use AI tools to support creative concepts, copywriting, localisation, image/video production and testing.

• Ensure that prices, offer dates, terms, product details and brand assets are accurate before publication.

• Coordinate store photography, customer stories and campaign content.

4. Brand Awareness & Store Launches

• Visit new and proposed locations to understand the market and recommend promotional activities.

• Coordinate pre-launch publicity, opening-day promotions and post-launch campaigns.

• Maintain accurate Google Business Profiles and support genuine customer engagement.

• Build suitable local promotional partnerships.

• Check the implementation of approved signage and promotional materials.

5. Franchise Lead Generation

• Generate franchise enquiries through digital campaigns, local outreach, events and approved promotional materials.

• Capture agreed qualification details and maintain source-wise lead records.

• Hand qualified enquiries to the Franchise/Expansion team promptly.

• Use feedback on lead quality to improve campaigns.

• Communicate only approved franchise information and business claims.

6. Recruitment Marketing

• Promote approved vacancies through digital platforms, colleges, local networks and other suitable channels.

• Create recruitment advertisements and application forms in coordination with HR.

• Track application sources, campaign costs and applicant suitability feedback.

• Improve targeting based on HR's assessment of applications.

7. Reporting & Budget Control

• Submit weekly reports covering campaign spend, qualified enquiries, recruitment applications, field activities and results.

• Measure footfall using available store records and agreed attribution methods.

• Distinguish actual store visits from online reach, clicks and direction requests.

• Maintain budgets, vendor records, approvals and supporting bills.

• Keep advertising accounts, creative assets and campaign records under company ownership.

WHAT WE'RE LOOKING FOR

• Minimum 2 years of relevant marketing experience.

• Practical ability to operate Meta Ads Manager and Google Ads independently.

• Experience in local promotions, field activation or retail marketing.

• Content creation skills using Canva or similar design/video tools and relevant AI tools.

• Good Excel or Google Sheets skills for reporting and analysis.

• Clear Odia communication and professional written communication.

• Integrity, ownership, respectful customer interaction and dependable follow-through.

• Willingness to work on-site and travel regularly to stores and promotional locations.

Experience in supermarkets, FMCG, hospitality, franchise businesses or other businesses operating across multiple locations will be an advantage.

PERFORMANCE & INCENTIVES

Incentives will be assessed against agreed targets covering campaign execution, qualified franchise enquiries, suitable recruitment applications, budget efficiency and measurable contribution to store footfall.

Advertising, software and promotional budgets will be managed separately from salary.

SELECTION PROCESS

Shortlisted candidates will complete a portfolio review and practical assessment covering a store promotion plan, digital campaign structure, sample creative and performance report.

Please remove confidential client information from portfolio examples.

APPLY NOW

Send your updated CV and portfolio to: [HIDDEN TEXT] or WhatsApp to [phone removed]

Subject: Application – Marketing Executive, Retail Growth & Digital Marketing

Please include:

• Current location and relevant experience

• Advertising platforms handled and approximate monthly budgets managed

• Campaign examples and measurable results

• Expected monthly gross salary

• Notice period or earliest joining date

• Willingness to undertake regular field visits