Marketing Executive || Retail || ATL/BTL || Delhi/Mumbai

About the Role

We are looking for a proactive, organized, and execution-focused Marketing Executive Retail Marketing to support retail and channel marketing initiatives for the business.

The role will focus on executing retail marketing campaigns, in-store activations, product launches, merchandising, promotions, events, digital marketing, and channel engagement activities to drive brand visibility, consumer engagement, and business growth across retail outlets and partner networks.

The ideal candidate should be comfortable coordinating with sales teams, distributors, channel partners, retailers, agencies, vendors, and internal stakeholders, with strong attention to detail and the ability to manage multiple marketing activities simultaneously.

Key Responsibilities

Retail Marketing & In-Store Execution

• Execute retail marketing initiatives across partner stores, multi-brand outlets, exclusive stores, and reseller networks.
• Coordinate deployment of POSM, branding materials, displays, signage, product communication, and merchandising assets.
• Ensure branding and merchandising standards are maintained across retail outlets.
• Conduct regular retail audits and share reports on brand visibility, display compliance, product placement, and competitor activity.
• Coordinate in-store promotions, consumer engagement activities, and retail visibility programs.
• Work closely with sales teams and channel partners to identify opportunities to improve retail presence and consumer experience.

Retail Campaigns & Promotions

• Support planning and execution of product launches, seasonal campaigns, promotional programs, and retail initiatives.
• Coordinate campaign communication and promotional materials with retailers and channel partners.
• Track campaign execution across stores and ensure timely implementation.
• Monitor campaign performance and prepare post-campaign reports and insights.
• Support initiatives aimed at driving footfall, product consideration, and sales conversion.

Events & Activations

• Support execution of product launches, retail events, roadshows, workshops, dealer meets, and consumer activations.
• Coordinate with agencies, vendors, venues, retailers, and channel partners for event execution.
• Manage event logistics, branding, promotional materials, and on-ground requirements.
• Ensure timely execution and adherence to brand guidelines.
• Prepare post-event reports covering attendance, execution quality, consumer engagement, and key outcomes.

Digital & Social Media Marketing

• Assist in executing digital campaigns supporting retail and product marketing initiatives.
• Coordinate with creative agencies and internal teams for digital content, promotional creatives, and campaign communication.
• Support campaigns across social media, email, display advertising, retailer platforms, and partner channels.
• Monitor campaign performance and prepare regular reports on reach, engagement, traffic, and other relevant metrics.
• Maintain marketing calendars and ensure timely rollout of campaigns and promotional communication.

Channel & Partner Marketing

• Work closely with sales teams, distributors, dealers, and retail partners to support channel marketing initiatives.
• Coordinate marketing requirements and campaign execution with channel partners.
• Support dealer and partner engagement programs, including promotional activities and marketing initiatives.
• Gather market feedback from retailers and channel partners to identify consumer trends and business opportunities.
• Track competitor promotions, pricing communication, visibility, and retail activities.

Marketing Operations

• Track marketing budgets, purchase orders, invoices, vendor payments, and campaign expenses.
• Coordinate with agencies and vendors to ensure timely delivery of marketing assets and services.
• Maintain marketing documentation, campaign trackers, retail audit reports, and performance reports.
• Support market and competitor research across the PC, laptop, gaming, accessories, and consumer technology categories.
• Ensure all marketing activities comply with brand guidelines and internal processes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• 1–3 years of experience in retail marketing, channel marketing, trade marketing, consumer electronics, technology, IT distribution, or related industries.
• Fresh MBA graduates with relevant internships in retail, channel, or consumer marketing may also be considered.

Skills Required

• Retail Marketing & Trade Marketing
• Channel Marketing & Partner Coordination
• Retail Execution & Merchandising
• Event & Activation Management
• Digital Marketing & Social Media
• Vendor & Agency Coordination
• Market & Competitor Analysis
• Microsoft Excel and PowerPoint
• Budget & Marketing Operations
• Project Coordination
• Communication & Presentation Skills
• Analytical and Reporting Skills
• Strong execution and follow-up skills

Key Performance Indicators (KPIs)

• Timely and effective execution of retail marketing campaigns
• Retail branding and merchandising compliance
• Store visibility and POSM deployment
• Successful execution of retail activations and events
• Channel partner engagement and marketing support
• Digital campaign performance
• Campaign and promotional execution accuracy
• Budget adherence and reporting accuracy
• Timely closure of marketing activities and vendor payments
• Quality and accuracy of retail audits and market intelligence
• Support provided to sales and channel teams