Marketing Executive (Online & Offline), Malad West, Immediate Joining

Job Title: Marketing Executive (Online & Offline)

Company: Confiex Data Room Private Limited

Location: Malad West, Mumbai

Experience: 25 years

Compensation: Base up to 6 LPA + Performance-linked commissions Joining: Immediate preferred

About Confiex Data Room

Confiex Data Room is a leading Indian Virtual Data Room (VDR) provider, trusted for secure document sharing and due diligence in M&A, IPOs, NCLT/IBC cases, and other high-stakes transactions. Established in 2015 and ISO 9001 & ISO 27001 certified, we serve corporates, investment banks, law firms, private equity firms, insolvency professionals, PSUs, and government entities across India and internationally.

Role Overview

We are looking for a results-driven Marketing Executive to own both digital/online and offline marketing initiatives. The primary goal is to generate high-quality leads, expand into new markets, build strong brand visibility, and create a consistent pipeline of new opportunities. This is a performance-linked role where success will be measured by tangible growth in leads, opportunities, and brand presence among key decision-makers.

Key Responsibilities

• Plan and execute digital and offline marketing campaigns focused on lead generation and new opportunity creation.
• Drive new market expansion (including PSU, government, and international segments) through targeted outreach and campaigns.
• Manage SEO, content writing, blog management, and backlink building to improve organic visibility and rankings.
• Create and manage content across platforms (website, LinkedIn, blogs, emailers, etc.) that positions Confiex as a thought leader.
• Maintain and grow presence on review and listing platforms such as G2, Capterra, and other relevant directories.
• Manage and optimize presence on GEM Marketplace for government and PSU opportunities.
• Organize and promote webinars, round tables, industry events, and collaborative initiatives to increase brand visibility.
• Identify and engage key influencers, decision-makers, and industry stakeholders for brand building and relationship development.
• Execute organic promotion strategies, LinkedIn outreach, and global brand-building activities.
• Build new contacts and accounts through networking, events, and digital channels.
• Track competition closely and use insights to refine marketing positioning and messaging.
• Collaborate with sales and business development teams to ensure marketing efforts convert into qualified opportunities.
• Prepare regular performance reports demonstrating growth in leads, website traffic, engagement metrics, and opportunity generation.
• Continuously experiment with new ways to promote the brand and increase visibility among target audiences.

Required Skills & Qualifications

• Graduate in Marketing, Communications, Business, or related field (MBA preferred).
• 25 years of hands-on experience in digital marketing, content marketing, or B2B lead generation (preferably in SaaS or technology).
• Strong practical knowledge of SEO, content writing, LinkedIn marketing, and organic growth strategies.
• Experience managing review platforms (G2, Capterra) and government marketplaces (GEM) is a strong plus.
• Proven ability to generate leads and demonstrate measurable growth through numbers and reports.
• Excellent written and verbal communication skills with a creative yet results-oriented mindset.
• Familiarity with marketing tools, analytics, and basic CRM (Zoho preferred).
• Self-driven, proactive, and comfortable working in a performance-linked environment.

Preferred

• Prior experience marketing Virtual Data Rooms, enterprise software, or professional services.
• Exposure to PSU / government sector marketing or international outreach.
• Experience organizing webinars, round tables, or industry events.

What We Offer

• Attractive base + performance-linked commissions (up to 6 Lakhs per annum as base + commissions).
• Opportunity to directly impact lead generation and revenue growth in a specialized, high-growth VDR company.
• Exposure to both domestic (including government/PSU) and global markets.
• Collaborative work environment at our Malad West office.
• Immediate joining preferred.