Marketing Executive / Marketing Assistant

Marketing Executive / Marketing Assistant Job Description

Position Summary
To provide day-to-day support to the Marketing team in planning and executing marketing initiatives, product launches, digital campaigns, scientific events, exhibitions, and sales enablement activities. The role requires excellent organizational skills, creativity, and attention to detail.

Key Responsibilities
Marketing Operations
Assist in planning and executing marketing campaigns for Medlera products.
Coordinate new product launches.
Maintain the annual marketing calendar.
Track marketing activities and campaign performance.
Coordinate with sales, product management, and distributors.
Digital Marketing
Manage LinkedIn, Facebook, Instagram, and other social media platforms.
Assist in creating digital content including:

• Product videos
• Educational posts
• Infographics
• Customer success stories
• Product announcements

Update the company website.
Support email marketing campaigns.


Marketing Communications
Prepare brochures, flyers, catalogues, and product presentations.
Coordinate artwork with graphic designers.
Ensure branding consistency across all marketing materials.
Proofread promotional content.
Scientific & Product Marketing
Assist in preparing:

• Product literature
• Clinical evidence summaries
• Competitor comparison sheets
• Product FAQs
• Sales training materials

Support the creation of product launch kits.

Event Management
Organize:

• Medical conferences
• Exhibitions
• CME programs
• Distributor meetings
• Product launch events

Coordinate booth logistics and promotional materials.
Maintain event budgets and timelines.






Market Research
Conduct competitor analysis.
Monitor market trends in diagnostics.
Track pricing and new product launches.
Prepare market intelligence reports.
Sales Support
Prepare sales presentations.
Assist with proposal documents.
Coordinate marketing materials for distributors.
Maintain customer databases and CRM records.
Administrative Support
Maintain marketing inventory.
Coordinate printing and vendor management.
Prepare purchase requests.
Track marketing expenses.
Maintain marketing documentation.

Qualifications
Bachelor's Degree in Marketing, Business Administration, Life Sciences, Biotechnology, Biomedical Engineering, Pharmacy, or related discipline.
MBA (Marketing) preferred but not mandatory.
13 years of marketing experience (healthcare/medical devices preferred).
Fresh graduates with excellent communication skills may also apply.




Required Skills
Technical Skills
Microsoft Office (Excel, PowerPoint, Word)
Canva
Adobe Illustrator/Photoshop (preferred)
CRM software
Google Analytics (preferred)
Basic video editing
Social media management
Professional Skills
Excellent written and verbal communication
Strong organizational skills
Attention to detail
Creative thinking
Time management
Ability to multitask
Team player
Willingness to travel for conferences and exhibitions

Key Performance Indicators (KPIs)
Marketing campaigns executed on time
Social media engagement growth
Marketing collateral delivered within timelines
Number of product launch activities completed
Lead generation support
Event execution quality
Website updates completed
Distributor marketing support turnaround time
Marketing budget adherence
Internal stakeholder satisfaction

Preferred Experience
Experience in any of the following is advantageous:
IVD diagnostics
Medical devices
Hospital marketing
Laboratory products
Women's health
Point-of-care diagnostics
Digital healthcare

Career Progression
Marketing Assistant Marketing Executive Product Executive Product Manager Senior Product Manager Marketing Manager Head of Marketing

Why Join Medlera?
Work with innovative diagnostic technologies.
Exposure to product launches in India and global markets.
Opportunity to collaborate with leading clinicians and key opinion leaders.
Fast-track career growth in a high-impact healthcare organization.
A collaborative and purpose-driven work environment focused on improving patient outcomes.
This description reflects the blend of marketing coordination, digital execution, and scientific support typically expected in healthcare diagnostics marketing roles.


Medlera, will have three defining three specialized marketing career tracks as the company grows:

1. Product Marketing (scientific marketing and product launches),
2. Digital & Brand Marketing (social media, website, campaigns, and content), and
3. Clinical & Medical Marketing (KOL engagement, publications, clinical evidence, and medical education). This structure aligns well with your expanding portfolio of JANANI, JVARA, metabolic diagnostics, and laboratory solutions.