Marketing Executive - Lead

Marketing Executive Lead Wizz Financial Super App

Job Purpose

The Marketing Executive Lead will be responsible for bringing more customers to the Wizz Super App, getting them to use the app regularly and generating business through Wizz products and services. The person will meet companies, institutions and customers, run marketing activities,build business relationships and achieve agreed business targets.

Main Responsibilities:

1. Get More Customers

• Promote the Wizz Super App and increase downloads and registrations.

• Help new customers complete KYC and start using the app.

• Encourage customers to make their first and repeat transactions.

• Find new customer groups and areas where Wizz can grow.

2. Promote Wizz Products

Promote Wizz services such as:

• Wallet and Payments

• UPI / UPI One World

• Forex and Foreign Currency

• Money Transfer and Remittances

• Travel / Forex Cards

• Gold Loans and other Loans

• Flights, Holidays and Travel Services

• Insurance

• Other products added to the Wizz Super App

• Understand each product and identify the right customers for it.

• Encourage existing customers to use more Wizz products.

3. Bring Corporate & Institutional Business

• Approach companies, colleges, institutions, associations and other

organisations.

• Meet decision-makers and explain Wizz products and services.

• Conduct presentations, demonstrations and employee/customer programmes.

• Build relationships and convert them into business.

• Maintain a list of potential companies and follow up regularly.

4. Marketing Activities

• Plan and conduct customer acquisition activities.

• Organise events, campaigns and on-ground promotional activities.

• Work with the Marketing, Digital and Product teams.

• Check whether campaigns are bringing customers and business.

• Suggest new ideas to improve customer acquisition and usage.

5. Achieve Business Targets

• Achieve monthly, quarterly and annual targets.

• Drive new customer acquisition and app registrations/activations.

• Increase active customers, transactions, product sales and revenue.

• Develop corporate tie-ups and cross-sell Wizz products.

• Track performance regularly and take corrective action to meet targets.

How Success Will Be Measured.

The focus will not be only on getting people to download the app.

Success means: Getting customers Activating them Getting them to transact Getting them to use more Wizz services Generating business and revenue.

Who We Are Looking For:

Qualification

• Graduate or Postgraduate in Marketing, Business or a related field.

• MBA / PGDM will be an advantage.

Experience

• 5+ years of experience in marketing, sales, business development or customer acquisition.

• Experience in Fintech, Banking, NBFC, Payments, Forex, Travel or Financial Services is preferred.

• Experience in dealing with companies and institutions will be an advantage.

Skills Required:

• Strong communication, presentation and relationship-building skills, with the ability to interact confidently with customers, companies and institutions.

• Strong sales, business development and marketing skills, with the ability to

identify opportunities, convince customers, convert leads and grow business.

• Target-driven and proactive approach, with good follow-up, negotiation and

execution skills, along with willingness to travel and work in the field.

Role in One Sentence:

Bring more customers to Wizz, get them to use the app and Wizz services regularly,

develop corporate business, and generate measurable business and revenue.