Marketing Executive (Lead Generation/B2B)

Marketing Executive (Solar Industry)

Location: Gurugram (Onsite)

Experience: Minimum 3 years in marketing within the solar or renewable energy sector

Salary: Up to ₹12 LPA

Key Responsibilities

• Develop and implement effective marketing strategies to promote solar products and services.
• Conduct market research to identify trends and opportunities within the renewable energy sector.
• Manage and optimize SEO and SEM campaigns to increase online visibility and drive traffic.
• Generate and qualify leads through various digital marketing campaigns, including email marketing, social media, and content marketing.
• Create engaging marketing content and materials using MS Excel, Word, and PowerPoint.
• Track and analyze the performance of marketing campaigns and adjust strategies as necessary to meet targets.
• Collaborate with sales teams to ensure alignment on lead qualification and conversion processes.
• Maintain up-to-date knowledge of industry trends, competitors, and best practices in digital marketing.
  
  

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in marketing within the solar or renewable energy industry.
• Proficiency in SEO, SEM, and digital marketing tools.
• Strong analytical skills and experience with MS Excel for data analysis.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
  
  

Benefits

• Competitive salary package.
• Opportunities for professional development and growth within the organization.
• Work in a collaborative and innovative environment focused on sustainability.
  
  

Skills: campaigns,energy,excel,seo,renewable energy,solar,sem,digital marketing,digital