Marketing Executive Intern

Location: Lucknow, Uttar Pradesh
Department: Marketing
Employment Type: Full-Time
Experience: 13 years
Education: Graduate in Marketing, Business Administration, Communications, or a related field. MBA/PGDM in Marketing is an advantage.

Job Summary

We are looking for a proactive and result-oriented Marketing Executive to support and execute marketing initiatives in Lucknow. The role will involve digital and offline marketing, lead generation, market research, social media, events, customer engagement, and coordination with internal teams and external vendors.

Key Responsibilities

• Plan and execute local marketing campaigns across online and offline channels.
• Generate and nurture leads through digital, field, referral, and promotional activities.
• Manage social media activities, content posting, and basic campaign execution.
• Conduct market research and monitor competitor activities, customer preferences, and market trends.
• Coordinate promotional activities, events, exhibitions, BTL campaigns, and local activations.
• Work closely with Sales, Business Development, Design, and Operations teams to achieve business objectives.
• Coordinate with vendors, agencies, and other external partners for marketing activities.
• Maintain lead databases, CRM records, campaign trackers, and marketing reports.
• Monitor campaign performance and provide regular updates on leads, conversions, engagement, and ROI.
• Support the development of marketing materials such as brochures, presentations, flyers, and digital content.
• Visit local markets, customer locations, events, or partner locations when required.
• Ensure consistent brand communication across all marketing channels.

Required Skills

• Strong verbal and written communication skills.
• Good knowledge of digital marketing and social media platforms.
• Lead generation and customer engagement skills.
• Basic understanding of SEO, Google Ads, Meta Ads, and email marketing is preferred.
• Good knowledge of MS Excel, Word, and PowerPoint.
• Strong coordination, presentation, and interpersonal skills.
• Ability to conduct market research and analyze basic marketing data.
• Self-motivated, creative, organized, and target-oriented.
• Willingness to travel locally within Lucknow when required.

Key Performance Indicators (KPIs)

• Qualified leads generated
• Lead-to-conversion rate
• Campaign performance and ROI
• Social media reach and engagement
• Website/landing-page traffic
• Event and promotional activity performance
• Customer acquisition and revenue contribution
• Timely completion of marketing activities

Preferred Experience

Candidates with experience in digital marketing, field marketing, BTL marketing, lead generation, social media, CRM, events, or sales support will be preferred. Freshers with strong communication skills and a genuine interest in marketing may also apply.

Compensation

Salary: As per experience and industry standards
Location: Lucknow, Uttar Pradesh
Work Mode: On-site / Field + Office, depending on business requirementsRole & responsibilities

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