Marketing Executive in Delhi

Key Responsibilities

• Develop and execute event marketing strategies across offline and online platforms to enhance brand awareness, visibility, and engagement.
• Work with the design team to conceptualize and provide creative inputs for branding materials, visuals, and promotional creatives.
• Oversee digital marketing activities, including social media promotions, email campaigns, online advertising, and portal listings.
• Plan and manage conference creation – including preparing agendas, identifying and inviting speakers, and coordinating promotional campaigns.
• Handle event promotions through digital platforms, newsletters, and industry networks to maximize reach.
• Build and maintain media partnerships and association tie-ups for increased publicity and brand collaboration.
• Ensure a strong online presence through consistent updates on websites, portals, and social media channels.
• Curate and execute special award themes, including concept development, jury selection, and panel coordination with industry leaders.
• Organize networking evenings and themed events to facilitate meaningful connections between buyers, sellers, and key stakeholders.
• Manage VIP networking initiatives – including compiling invite lists, coordinating gifts, and overseeing hospitality arrangements.
• Update and maintain the official website with event information, conference details, and promotional content.
• Create and edit industry-focused content – news articles, stories, and features – for weekly newsletters, emailers, and digital promotions.
• Coordinate matchmaking services between exhibitors and buyers to enhance event value and participation outcomes.
• Strategize and supervise on-site branding and visual communication to ensure impactful brand presence across the event venue.
• Collaborate with the internal marketing, design, and operations teams to ensure timely execution of all event and promotional activities.
  
  

About Company: Fusion Beauty is a premier trade show company based in New Delhi that specializes in organizing international trade shows pan-India. We have been doing exhibitions in the B2B segment with a portfolio comprising beauty & cosmetic manufacturing-related industries across India since 2010. A few of our annual exhibitions, Cosmo Tech Expo and Beauty & Spa Expo, are leading international trade shows organized in India.