Marketing Executive - Healthcare domain (3+ yrs exp - Immediate joiner

Roles and Responsibilities

• Develop marketing strategies for healthcare clients, including competitive analysis and positioning.
• Create engaging social media content and manage campaigns on LinkedIn, Twitter, and other platforms.
• Conduct SEO research and implement optimizations to improve website visibility.
• Collaborate with cross-functional teams to develop white papers, press releases, blog posts, and project plans.
• Analyze campaign performance using data analytics tools like Google Analytics.i
• Experience in the software industry is required.
• Proven record of shipping marketing content for technical or SaaS products
• Self-directed, able to own projects end to end
  

Desired Candidate Profile

• 3-5 years of experience in digital marketing or a related field.
  
• Strong understanding of healthcare industry trends and regulations.
  
• Excellent writing skills for creating high-quality content (blog posts, social media posts).
  
• Proficiency in project management tools such as Asana or Trello.
• Excellent in content writing skills - blogs, datasheets, white papers, etc
• Perform competitive analysis
• Experience in Digital Healthcare (software) preferred
• Strong AI skills
• Team Player
• Healthcare domain expertise preferred.
• Working understanding of how LLM tools (ChatGPT, Claude, Gemini, Perplexity, Copilot) find, retrieve, and cite information
• Experience structuring content so AI assistants can parse and cite it: clear definitions, FAQs, comparison pages, and authoritative explainers
• Experience shaping third-party presence that LLMs draw on: Wikipedia, Reddit, G2/Capterra reviews, analyst coverage, documentation, and earned media
• Familiarity with emerging standards such as llms.txt and AI crawler management
• Experience leading product launches (go-to-market plans, launch messaging, release content)
• Startup or small-team experience wearing multiple hats
• Able to join quickly.

Not Required

• Paid advertising, PPC, paid social, or performance-marketing management