Marketing Executive (Digital & AI Marketing)

Job Summary

We are seeking results-driven Marketing Executives with experience in digital marketing, Meta advertising, and AI-powered marketing strategies. The ideal candidate should be capable of planning and executing digital campaigns, improving audience engagement, generating leads, and using AI tools to optimize marketing performance.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across relevant online platforms.
• Manage Meta Ads campaigns on Facebook and Instagram, including audience targeting, budgeting, testing, and performance optimization.
• Develop AI-assisted marketing strategies to improve campaign efficiency, content creation, personalization, and lead generation.
• Monitor campaign performance and analyze key metrics such as reach, engagement, leads, conversion rates, and return on ad spend.
• Conduct audience research, competitor analysis, and market research to identify growth opportunities.
• Coordinate with content creators, designers, and video editors to develop effective marketing creatives.
• Use AI tools to support campaign planning, marketing copy, audience insights, and reporting.
• Identify opportunities to improve lead quality, campaign results, and marketing ROI.
• Prepare regular campaign performance reports and recommend data-driven improvements.

Required Skills

• Minimum 3 years of experience in digital marketing.
• Hands-on experience managing Meta Ads campaigns.
• Strong understanding of Facebook and Instagram advertising, audience targeting, and campaign optimization.
• Practical knowledge of AI tools and AI-assisted marketing workflows.
• Understanding of lead generation, conversion tracking, campaign analytics, and digital marketing metrics.
• Strong analytical, communication, coordination, and problem-solving skills.
• Ability to manage multiple campaigns and deliver results within defined timelines.

Desired Candidate Profile

Candidates should have practical experience running digital marketing campaigns and using AI tools to improve marketing productivity and performance. Experience with lead generation, paid advertising, and measurable campaign outcomes will be preferred.