Marketing Executive (Campaigns & Automation)

Role: Marketing Executive (Campaigns & Automation)

Experience: 1–3 years across marketing execution, with hands-on automation exposure

Location: Greater Noida

Reports to: Sales Lead 

About the role

We need a marketer who can also build. Someone who understands why a campaign is running - who it's for, what it's meant to achieve, what the message should be - and can then go and actually build the emails, the flows, the landing page, and the tracking. You'll plan campaigns with us and execute them yourself. Roughly 60% of the work is hands-on automation and campaign build; the other 40% is the marketing thinking around it - audience, messaging, channel mix, and reading the numbers afterwards. This suits someone who has done a bit of everything at a startup or small agency and wants to go deeper on automation without giving up the broader marketing work.

What you'll do

Campaign planning and marketing

• Plan campaigns end-to-end: define the audience, the offer, the message, and the channel mix
• Write and edit campaign copy - subject lines, email body, ad copy, landing page headlines
• Coordinate social media calendars and content, working with design for creatives
• Support product launches, offers, webinars, and events with the campaign push behind them Track competitors and bring ideas to the table, not just execute the brief

Automation and execution

• Build and maintain automation workflows: welcome series, lead nurture, re-engagement, abandoned cart or drop-off recovery, onboarding and post-purchase sequences
• Run email, WhatsApp, and SMS campaigns from list selection through scheduling to reporting
• Manage the marketing database - segments, tags, deduplication, data hygiene
• Build landing pages and lead forms; make sure leads reach sales without leaks
• Set up UTM tracking and maintain a naming convention so campaign data stays clean
• Run A/B tests on subject lines, creatives, CTAs, and send times

Reporting

• Own the weekly and monthly campaign report - opens, clicks, conversions, cost per lead, unsubscribes
• Say what worked, what didn't, and what you'd change next time

Must have

Marketing fundamentals

• 1–3 years running actual marketing campaigns, not just assisting on them
• Understanding of the funnel - how awareness, consideration, and conversion need different messages
• Ability to segment an audience and explain why the message changes per segment
• Can write clean campaign copy without heavy editing
• Comfortable being judged on numbers

Automation and tools

• Hands-on with at least one platform - Mailchimp, Brevo, Zoho Campaigns, HubSpot, Klaviyo, WebEngage, MoEngage, CleverTap, WATI or Interakt
• Excel / Google Sheets - filtering, VLOOKUP or XLOOKUP, pivot tables Basic email deliverability understanding - why mail lands in spam, list hygiene, sender reputation
• Enough HTML to fix a broken email template
• GA4 and UTM basics
• Attention to detail. A wrong merge tag or a duplicate send goes out to thousands of people.

Good to have

• Meta and Google Ads exposure - even Rs. 50k/month of spend managed counts
• Zapier, Make, or n8n
• Google Tag Manager Canva or basic design ability for quick assets
• SEO and content basics HubSpot, Meta Blueprint, or Google Analytics certification

What we're not expecting

• Enterprise platforms (Marketo, Salesforce Marketing Cloud, Adobe)
• Large paid media budget ownership
• Brand strategy or agency management