Marketing Engineer

Role & responsibilities

• Identify and develop new customers and business opportunities in domestic and international markets, as applicable.
• Generate leads through customer visits, telephone calls, emails, exhibitions, online platforms, and industry networking.
• Promote the company's products and provide appropriate technical information to prospective customers.
• Understand customer requirements, drawings, specifications, and product applications in coordination with the technical team.
• Prepare quotations, costing requests, sales proposals, and commercial offers in coordination with the concerned departments.
• Follow up on quotations, enquiries, purchase orders, samples, and pending customer requirements.
• Maintain strong relationships with existing customers and ensure customer satisfaction.
• Coordinate with Production, PPC, Purchase, Quality, and Dispatch departments to ensure timely execution of customer orders.
• Monitor competitor activities, market trends, customer requirements, and potential business opportunities.
• Achieve assigned sales targets, enquiry conversion targets, and new customer development targets.
• Maintain customer databases, enquiry records, visit reports, sales forecasts, and follow-up records in the company's ERP/CRM system or designated reporting format.
• Conduct regular customer visits and submit periodic sales and marketing reports to the reporting manager.
• Resolve customer complaints and coordinate with the concerned departments for timely corrective action.
• Ensure timely collection follow-up in coordination with the Accounts department, wherever applicable.
• B2B, B2C and Distributor Marketing

Preferred candidate profile

• Diploma or Bachelor's degree in Mechanical Engineering preferred.
• 27 years of experience in industrial sales, technical marketing, distributor marketing or business development, preferably in a manufacturing or engineering company.
• Experience in B2B sales and customer relationship management will be an advantage.
• Freshers with strong communication skills and a willingness to learn may also be considered, depending on the vacancy.
• Good communication, negotiation, presentation, and interpersonal skills.
• Ability to develop new customers and convert enquiries into orders.
• Basic understanding of mechanical engineering products, manufacturing processes, and technical drawings.
• Proficiency in MS Excel, MS Word, email communication, and preparation of sales reports.
• Strong follow-up skills, customer orientation, and a target-driven approach.
• Willingness to travel for customer visits and business development activities.