Marketing Drive

About The Team We are building a high-performance Revenue & Marketing pod — a geography-focused business unit that owns end-to-end top-line and bottom-line delivery for an assigned state or cluster. The pod operates like an autonomous business unit: defining local strategy, executing marketing and growth plans, running platform operations, and generating the consumer insights that drive every commercial decision. This is not a support function. Every person in this pod owns outcomes — revenue, margin, platform health, or market intelligence. If you are commercially driven, data-fluent, and thrive in a fast-moving execution environment, this team is built for you.

What You Will Do

• Revenue & P&L
• Own and deliver revenue and gross margin targets for an assigned geography or function within the pod
• Track P&L on a weekly and monthly basis — identify gaps early and course-correct with data
• Drive revenue growth through a mix of new user acquisition, base reactivation, and improved margin per transaction
• Identify and unlock new revenue opportunities — brand partnerships, channel monetisation, and promotional levers
• Marketing, Growth & Campaigns
• Plan and execute user acquisition campaigns to drive installs and first-order conversions at efficient CAC
• Own reactivation marketing for lapsed and install-not-transacted user cohorts
• Design and run CRM, push notification, and in-app messaging campaigns to improve repeat purchase frequency
• Execute on-app promotions, deal constructs, offer panels, and sale events — end-to-end, accurately and on time
• Build and manage hyperlocal BTL activation plans tied to regional events, festivals, and seasonal demand peaks
• Promote high-margin SKUs and categories to improve the overall GM profile of the geography
• Market Intelligence & Consumer Insights
• Build and maintain a revenue intelligence framework covering consumer spending patterns, competitive pricing, and category growth
• Lead quantitative research: cohort analysis, pricing elasticity studies, and transactional data mining
• Conduct qualitative research: consumer focus groups, in-depth interviews, and retailer feedback sessions
• Produce competitive intelligence reports — share of wallet, competitor activity, and whitespace opportunities
• Generate data-backed demand signals for new SKUs and assortment decisions
• Platform Health & Fulfilment
• Own platform revenue health KPIs: availability rate, catalogue fill, listing quality, order completion, and RTO
• Identify and plug revenue leakage — stock-outs during campaign periods, broken listings, and fulfilment failures
• Coordinate with Supply Chain and Inventory teams to ensure stock availability ahead of activations
• Escalate platform issues — broken listings, payment failures, checkout drop-offs — with revenue-impact quantification
• Own fulfilment SLAs; work with logistics partners to reduce TAT, RTO, and delivery failures
• Analytics & Reporting
• Maintain a real-time revenue dashboard and weekly health scorecard accessible to the entire pod
• Run weekly sales trend and insights analysis to identify performance gaps and activation opportunities
• Report on key metrics: installs, CAC, reactivation rate, traffic, GM impact, and channel revenue contribution
• Translate complex data into clear, commercially actionable narratives for business decisions

Who We Are Looking For Must Have

• Engineering degree from a Tier 1/2 institution [IIT (Bombay/ Delhi/ Madras/ Kanpur/ Kharagpur/ Roorkee/ Guwahati/ Hyderabad/ Indore/ Gandhinagar/ Bhubaneswar/ Ropar), BITS Pilani (Pilani/ Goa/ Hyderabad), NIT (Trichy/ Warangal/ Surathkal/ Calicut/ Rourkela), DTU, VIT, NSIT, IIIT (Hyderabad/ Bangalore)]
• 1–6 years of experience in one or more of: revenue management, performance marketing, trade sales, consumer insights, e-commerce operations, or P&L-owning commercial roles
• Strong commercial acumen — ability to connect marketing and operational actions directly to revenue and margin outcomes
• Data fluency: comfortable with Excel, SQL, BI tools (Tableau, Looker, or equivalent), and building dashboards or revenue models
• Experience working cross-functionally across Brand, Supply Chain, Product, and Marketing teams
• Proven track record of execution in a fast-paced, high-accountability environment Good to Have
• Prior experience in a geography or zonal business role in e-commerce, Q-commerce, FMCG, or consumer tech
• Exposure to CRM platforms, push notification tools, or on-app promotion management dashboards
• Experience with qualitative research methodologies: FGDs, in-depth interviews, ethnographic observation
• Knowledge of trade economics: margins, sell-through rates, distributor ROI, and channel profitability
• Basic knowledge of Python or R for data processing and analysis
• Proficiency in regional language(s) of the assigned state — advantage for primary research and on-ground activation

What We Offer

• Competitive compensation — reviewed based on role level, experience, and fitment
• Direct ownership of business outcomes from Day 1 — revenue, margin, or market intelligence
• Mentorship from senior P&L leaders and a clear pathway to leadership roles
• High-velocity, commercially focused culture built on ownership, experimentation, and speed
• Work at the intersection of marketing, technology, and commerce — in a category with significant growth headroom

About Company Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences. Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials. What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach. In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.