Marketing Director

The Marketing Director is a high-profile and influential role, important to our next phase of growth in India. You will lead the end-to-end marketing agenda: building the brand, taking products to market, driving pipeline and consumer growth, and shaping how the industry sees us.

This is not a conventional communications role. It is a commercially accountable, full-funnel leadership role for a hands-on leader who combines strategic clarity with thoughtful prioritisation.

• Shape a trusted brand in one of the world's fastest-growing credit and digital-finance markets.
• Lead B2B and consumer marketing under one remit, a breadth of scope few marketing roles offer.
• Make a direct, visible impact on business performance, working closely with the Managing Director and business leaders.
• Turn complex data, credit and analytics topics into stories that matter to businesses, regulators and consumers.
• Build and lead your own marketing function, with real ownership and room to grow as a marketing leader.

• Define and lead the annual and multi-year marketing strategy, aligned to business priorities.
• Translate business objectives into one integrated plan across B2B, consumer, digital, communications and events, with clear priorities, investment choices and KPIs.

• Position the brand as the clear market leader in its sector across corporate, B2B and consumer audiences, through owned, earned and paid channels.
• Build recognition beyond the traditional credit bureau identity, as a data, analytics and technology partner.
• Build brand and customer experiences with ecosystem partners, extending the brand through co-marketing and strategic collaborations.

• Develop brand value propositions, messaging and positioning across credit, analytics, decisioning, fraud and identity product lines.
• Deliver integrated go-to-market campaigns for new products, with Product and Sales teams.
• Work closely with Sales to build a scalable, end-to-end lead-generation process, account-based and vertical campaigns, and nurture programmes that drive pipeline and customer advocacy.
• Create client-facing content and sales enablement, including brochures, case studies, reference programmes and sales training.

• Lead a digital-first marketing strategy covering websites, social media, online campaigns and digital communications such as newsletters and blogs.
• Increase traffic, usability, lead capture and engagement, using CRM and marketing-automation tools to measure and optimise performance.

• Define the PR strategy and lead media relations, executive visibility and leadership positioning across business, financial, technology and mainstream media.
• Own issues and crisis communications, protecting trust and reputation in a highly regulated, data-intensive environment.
• Partner on internal communications so colleagues feel informed and connected to the strategy.

• Build data-led thought-leadership platforms, such as reports, whitepapers and market insights, that turn proprietary data into credible industry narratives.
• Strengthen relationships with industry bodies, associations, regulators and financial institutions across the credit and financial-services ecosystem.
• Own the event and conference calendar and end-to-end delivery, aligning sales and marketing on objectives, and evaluate results to improve continuously.

• Own and optimise the marketing budget against commercial outcomes, making every rupee work hard.
• Select and manage PR, digital, creative, media and event agencies against clear scopes and performance standards.
• Lead, coach and grow a high-performing marketing team, working across Sales, Product, Technology, Legal and Compliance, Risk and Finance.

What you'll need to bring to the role

• 14-16 years of marketing experience, including senior leadership of marketing teams.
• A genuine blend of B2B and B2C/D2C marketing, ideally in organisations that run both models, such as fintech, payments, BFSI, information services or technology.
• A strong track record in B2B product marketing, go-to-market and lead generation for data, technology or financial products.
• Experience building brand through partnerships, events and ecosystem collaborations.
• Proven ability to deliver results through sharp prioritisation and efficient use of marketing investment.
• Strong digital marketing grounding, including social, CRM and marketing-automation tools.
• Experience managing PR and marketing agencies, budgets and suppliers.
• Great to have: Experience in credit information, lending or BFSI, including responsible consumer communication.
• Great to have: Established relationships with industry bodies, media and agencies in India.
• Great to have: Experience in issues and crisis communications in a regulated environment.
• MBA or a professional qualification in marketing.