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    Job · 18416336

    PepsiCo logo

    Marketing Data & Analytics Executive Manager

    PepsiCo · Hyderabad · onsite · Posted 34d ago

    Not disclosedFresherfulltimeSourced fromFoundit

    About a minute. You'll make an account on the way through.

    About this role

    Overview

    Location Overview
    Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

    This role will be responsible for A&M spend process mapping and developing proposal for A&M right sizing optimization, A&M allocation and A&M efficiency & effectiveness opportunities. This includes providing A&M expertise in mapping of existing Media and non-Media A&M spending processes in the BU, leading brand deep dives with local teams, comparing A&M spending vs external and internal benchmarking, identifying inefficiencies in A&M spend, developing hypothesis for driving efficiency & effectiveness of A&M spend in the BU. This person would support Senior A&M Experts in development of A&M optimisation initiatives and establishing A&M spending frameworks, processes and ways of working to ensure sustained A&M optimisation and right-sizing in the BU.


    Responsibilities

    Overall

    • Responsible for A&M spend process mapping and developing proposal for A&M right sizing optimization, A&M Allocation and A&M Efficiency & Effectiveness opportunities for Top 13 markets.
    • SupportSenior A&M Expert in a creative problem solving and communicating marketing & business recommendations back to stakeholders on 3 major A&M themes: Size, Allocation, Efficiencies & Effectiveness


    Data Management

    • Work with A&M Snr Analysts in developing & validating BU A&M spend cube from raw data
    • Provide A&M expertise in mapping of existing A&M spending processes in the BU, comparing vs external and internal benchmarking and expert set of analysis.


    Consulting

    • Lead the assigned part of the problem solving, as part of Market Deep Dive: develop hypothesis to address given problem statement, prepare set of analyses & data required to perform them to support the hypothesis, develop creative solutions to drive efficiencies & effectiveness of A&M spend
    • Identifies inefficiencies in working and non-working A&M spend, develops hypothesis for driving efficiency and right sizing of A&M spend in the BU. Apply identified set of proven high-impact levers to size opportunity.
    • Identify above-market opportunities and channel to the right teams/functions to deliver (incl. S&T-driven opportunities)
    • Maintain, further develop, and share the toolkit of proven levers/initiatives across markets
    • Provides recommendations on S&T service catalogue leverage in the BU and work with Sector S&T Design leads /Sector PMO in understanding size of the prize and resourcing requirements.
    • Together with project manager and Senior A&M Expert co-leads development of the portfolio of A&M optimisation initiatives and ensures support during Deliver stage of the project.
    • Co-leads development and alignment of ambitious but realistic A&M efficiency target for the BU.
    • Establishes A&M spending frameworks, processes and ways of working, agency roster to ensure sustained A&M optimisation and right-sizing in the BU.
    • Support internal capability building effort in A&M process mapping to enable PepsiCo to drive further Marketing transformation projects independently and developing sustainable solutions for the BU in the long term.
    • Support in deploying the necessary tools and processes to make change stick, building continuous productivity management


    Qualifications

    • 9+ years in marketing at an FMCG company Media agency or Consulting background (5+ years) is a plus.
    • Diverse experience across multiple operations and geographic locations (corporate, field, cross functional, developed and emerging markets)
    • Proven track record in managing marketing spends optimisation, developing new policies and ways of working
    • Knowledge of PepsiCo A&M processes, agency landscape and spend is preferable
    • Understanding of Marketing Procurement process is a plus
    • Building internal capability and processes from scratch
    • Strong communication skills and proficiency in English language with proven ability to influence at senior levels

    Compensation and Benefits:
    . The expected starting compensation range for this position is 249000,0 PLN annually (gross).
    . Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
    . This role is eligible for an annual bonus, based on performance and eligibility.
    . In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility.

    The Internal Reporting Procedure for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available atunder the Contact/Career tab.

    Sourced from foundit

    Skills

    A M right sizing optimizationMarketing transformation projectsA M efficiency effectivenessA M optimisation initiativesA M spending frameworksIdentifying inefficiencies in A M spendBenchmarkingCreative Problem SolvingData ManagementA M allocationA M spend process mapping

    About PepsiCo

    PepsiCo logo

    PepsiCo

    Food Processing

    15.0k+

    employees

    1965

    61 years old

    Gurgaon / Gurugram, Haryana

    India

    About

    PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo.

    Industries

    Food ProcessingFMCGManufacturingRetailBeverage

    Employee ratings

    3,174 reviews

    4.0/ 5

    Culture

    4.0

    Career growth

    3.3

    Work-life

    4.0

    Employees rate it well for

    Work Culture272Work Life Balance263Salary242Senior Management188Learning167

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