Marketing Coordinator

1. Position Summary

The Marketing & AWS Coordinator will support the execution of Tactical Edge AIs AWS marketing, funding, co-sell, and activities. The role will coordinate campaigns through AWS Marketing Central, manage Tactical Edge’s LinkedIn content calendar, track AWS funding requests and claims, support Funding Request creation for approved opportunities, and maintain timely engagement with AWS Account Managers.

2. Primary Responsibilities

A. AWS Marketing Central Administration and Campaign Execution

• Manage the day-to-day administration of AWS Marketing Central.
• Create and execute customized campaigns aligned with Tactical Edge services and target markets.
• Coordinate campaign content, creative assets, audiences, timelines, approvals, and AWS branding requirements.
• Track campaign execution, responses, leads, performance, and supporting documentation.
• Coordinate with sales, alliance, design, and technical teams when campaign input is required.

B. Tactical Edge LinkedIn and Social Media Coordination

• Manage the Tactical Edge LinkedIn content calendar.
• Follow up on written content, visual assets, approvals, carousels, and campaign materials.
• Schedule and publish approved content while maintaining consistent brand messaging.
• Coordinate AWS announcements, campaigns, customer stories, events, and partnership content.
• Track basic metrics including impressions, engagement, clicks, and follower growth.

C. AWS Funding Request Management

• Maintain a centralized tracker for all AWS funding requests.
• Monitor Proof of Concept (POC), Market Development Funds (MDF), Partner Innovation Funds (PIF), Migration Acceleration Program (MAP), and other applicable funding programs.
• Track submission dates, approval status, deadlines, deliverables, claims, and required documentation.
• Coordinate invoices, proof of performance, customer acceptance, campaign results, and project evidence.
• Escalate approaching deadlines, missing information, and funding risks to the AWS Alliance Manager.

D. Funding Requests for Approved Opportunities

• Review approved opportunities that may qualify for AWS funding.
• Coordinate with the AWS Alliance Manager and sales team to confirm funding eligibility.
• Gather customer, business, technical, and financial information required for Funding Request creation.
• Support submission, connect the request to the correct ACE opportunity when required, and track it through approval, execution, and claim.

E. Initial Engagement with AWS Account Managers

• Support first engagement with newly assigned AWS Account Managers.
• Prepare concise Tactical Edge introduction messages and relevant capability information.
• Coordinate introductory and opportunity-alignment meetings.
• Document stakeholder territory, accounts, meeting outcomes, next steps, owners, and deadlines.
• Transition strategic relationship ownership to the AWS Alliance Manager when appropriate.

F. Funding Request Credits and Fund Utilization

• Maintain a tracker for credits associated with approved Funding Requests.
• Monitor credit issuance, activation, expiration dates, usage requirements, and fund application.
• Coordinate with delivery, finance, and technical teams to confirm that credits are applied correctly.
• Provide advance notice of approaching deadlines and escalate unused, delayed, or at-risk credits.
• Maintain supporting evidence of credit application and utilization.

3. Required Qualifications

• One to three years of experience in marketing coordination, partner operations, sales support, project coordination, or a related function.
• Strong organizational, follow-up, deadline-management, and multitasking skills.
• Experience coordinating campaigns, content calendars, or social media activities.
• Strong written and verbal communication skills in English - Spanish
• Proficiency with Microsoft Office or Google Workspace.
• Ability to maintain accurate trackers, records, and status reports.
• Ability to collaborate with marketing, sales, finance, technical, and leadership teams.

4. Preferred Qualifications

• Experience working with AWSor a technology partner ecosystem.
• Familiarity with AWS Partner Central, Marketing Tools, or funding programs.
• Experience supporting LinkedIn content, MDF claims, POC programs, sales opportunities, or partner campaigns.
• Basic understanding of cloud services, migration, Generative AI, and professional services.
• Familiarity with CRM and project-management platforms; AWS Skill Builder training is a plus.

5. Core Competencies

Organization and execution • Deadline and risk management • Attention to detail • Written communication • Stakeholder coordination • Campaign administration • Process documentation • Reporting and data accuracy • Initiative and accountability • Ability to learn AWS systems and programs