Marketing Coordinator

The Group Marketing Coordinator is the central point of coordination for marketing activities across the group's portfolio of companies. This role manages the day-to-day marketing function, including the group marketing calendar, stakeholder coordination, and ensuring all deliverables meet brand and quality standards. Rather than executing all marketing work, the Coordinator manages a network of freelancers by briefing, tracking, reviewing, and routing work for approval. Success in this role requires strong marketing knowledge, sound judgement, and excellent coordination skills to keep multiple initiatives running effectively.

Key Responsibilities

Stakeholder Coordination

• Serve as the primary marketing contact across all group companies, collaborating with multiple stakeholders.
• Coordinate marketing initiatives across businesses, balancing competing priorities, timelines, and expectations while resolving conflicts as they arise.
• Own and maintain the group marketing calendar, identifying scheduling conflicts and ensuring initiatives remain on track.
• Freelancer & Workload Management
• Build, brief, and manage a network of freelance marketing specialists (designers, developers, writers, photographers/videographers, social media, SEO/SEM, and others) to deliver marketing initiatives.
• Provide clear briefs, including brand and style guide requirements, for every assignment.
• Manage multiple projects and freelancers simultaneously, ensuring work is delivered on time.
• Review deliverables for quality and brand compliance, manage revisions, and coordinate final approvals with the relevant business or brand lead before publication.

Brand & Quality Control

• Ensure all marketing output across the group aligns with each company's brand and style guidelines.
• Maintain group-wide brand consistency by reviewing and addressing deviations before publication.
• Reporting & Process
• Provide regular updates to marketing leadership on initiatives, freelancer performance, and the marketing calendar.
• Maintain accurate documentation of briefs, feedback, approvals, and project records to ensure accountability and continuity.
• Areas of Marketing Oversight
• Oversee the delivery of marketing initiatives through freelancers and internal stakeholders across:
• Brand & Creative: Brand strategy, graphic design, copywriting, content creation, photography, and videography.
• Digital & Performance: Website management, SEO, email marketing, marketing automation, e-commerce, and digital merchandising.
• Customer & Retention: Loyalty and referral programs, CRM, product marketing, and channel/trade marketing.
• Communications & Events: PR, organic social media, crisis communications, and event marketing.
• Insights & Operations: Market research, competitor analysis, marketing analytics, reporting, and marketing technology (MarTech) management.
• Deep expertise in every area is not required; broad marketing knowledge, sound judgement, and the ability to coordinate across these disciplines are essential.

Experience & Requirements

• 4 - 8 years of experience in marketing (in-house, agency, or coordination-focused), preferably across multiple brands or business units.
• Proven experience managing freelancers or agencies, including briefing, tracking, and quality assurance.
• Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.
• Solid marketing knowledge and creative judgement to ensure work is on-brand and meets quality standards.
• Excellent written and verbal communication skills, with confidence in engaging senior stakeholders.
• Experience maintaining brand consistency across diverse teams and stakeholders.
• Proficiency with project management tools (e.g., Asana, Monday.com, Trello) and familiarity with MarTech platforms is an advantage.