Marketing Coordinator

• The Marketing Coordinator will be the central operational and functional coordinator for all marketing activities related to the Intuition Process.
• This role ensures tight execution, alignment, and information flow across marketing teams, agencies, martech systems, and contact centre(s), enabling seamless lead management and program marketing at scale.
• The role is execution-oriented, process-driven, and critical to ensuring campaign-to-conversion continuity.

Key Responsibilities

• Marketing Operations & Execution
• Coordinate end-to-end marketing operations across content, design, social media, performance marketing, email, WhatsApp, and martech teams.
• Own marketing calendars covering:
• Cross-functional & Stakeholder Coordination
• Act as the single coordination point between:
• Head Office / Ashram (Bangalore)
• Marketing Lead (Mumbai)
• Contact Centre Coordination & Lead Handover
• Coordinate closely with contact centres to ensure:
• Timely and accurate handover of marketing leads
• Alignment on campaign messaging, offers, and program details 4.
• Email Marketing Management
• Coordinate planning, creation, approvals, and execution of:
• Campaign emails
• Nurture and reminder sequences
• Work with content, design, and martech teams to ensure:
• WhatsApp Broadcast & Engagement Campaigns
• Coordinate WhatsApp broadcast campaigns including:
• Promotional announcements
• Program reminders

Educational and nurturing messages

• Align WhatsApp campaigns with:
• Email campaigns
• Agency & Vendor Management
• Coordinate with:
• Design agency
• Campaign Readiness, Governance & Hygiene
• Ensure every campaign is fully launch-ready, including:
• Approved creatives and copies
• Live links and landing pages
• Reporting & Documentation
• Compile and circulate:
• Weekly marketing operations status reports
• Campaign readiness and execution trackers Experience
• 3-5 years of experience in:
• Marketing operations or coordination
• Campaign execution support
• Email and messaging-based campaigns
• Cross-team or contact centre coordination