Marketing Coordinator

Company Description

Zuppler is a SaaS company that empowers independent restaurant businesses to grow their revenue and effectively compete with national chains. By offering enterprise-grade capabilities like AI-driven upselling, automated marketing, and loyalty programs, Zuppler simplifies complex tools into plug-and-play solutions.

Job Type: Full time, On-site

US Timings: 6:30 PM IST - 2:30 AM IST

Compensation: ₹6,00,000 annually

Role Description

The Marketing Coordinator will support the marketing department by overseeing day-to-day activities, including executing campaigns, analyzing consumer trends, and managing promotional materials for Zuppler and its clients. They will coordinate projects, maintain social media, and track sales data to support team goals. Key tasks include campaign planning, content creation, and market research.

Key Responsibilities

• Campaign Execution: Develop, implement, and track marketing campaigns across various channels, including social media and email.
• Market Research: Analyze consumer preferences, buying habits, and competitor activities to identify trends.
• Content Creation: Produce, proofread, and manage content for websites, blogs, case studies, newsletters and social media, ensuring consistent branding.
• Data Reporting: Track campaign performance metrics (ROI, leads) and prepare reports using analytics tools.
• Internal Support: Collaborate with sales, product and account management to support promotional initiatives.

Required Skills and Qualifications

• Education: Bachelor's degree in Marketing, Communications, English or a related field.
• Experience: Minimum 2 years of previous experience in marketing coordination, campaign management or similar roles, preferably in a SaaS company or in an account-based marketing role.
• Competencies: Strong communication, organizational, and creative skills, with the ability to thrive in a fast-paced environment.

Commonly Used Tools

• Canva and other popular design tools
• Email Marketing Platforms (e.g., Mailchimp, SharpSpring, HubSpot, Constant Contact)
• CMS Tools (SquareSpace)
• Social Media Platforms (e.g., LinkedIn, Instagram, Facebook)
• Google Analytics/AdWords, Google Search Console, Semrush, Ahrefs

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