Marketing Coordinator

Role & responsibilities

The Sponsor Marketing Coordinator will play a critical operational role in delivering sponsor visibility across fiction, non-fiction, impact, and marquee properties on TV and channel. This role acts as the central coordination point between Sales, Marketing, Brand Solutions, PRS, Programming, OAP, Production, Versioning, and GFX teams, ensuring all sponsor deliverables are accurately executed across show masters, marketing assets, and promotions.

The Candidate will be responsible for ensuring that sponsor branding is seamlessly integrated, versioned correctly, approved on time, and visible across all on-air, on-platform, and off-platform marketing touchpoints during the sponsorship tenure.

Sponsor Branding & ILU Management,

Sponsor Slates & Show Masters,

Marketing & Promotions Coordination

• Coordinate with internal and external marketing teams to ensure sponsor visibility is delivered as committed.

Sponsorship Tenure & Compliance

• Track sponsorship durations and deliverable windows.
• Ensure sponsor branding is present only during the contracted sponsorship period across all marketing assets.

Process & Versioning Management

• Streamline versioning and graphic workflows by coordinating with:
• Sales
• Editors & Audio teams
• OAP & GFX
• Programming & Production
• Ensure alignment across teams to avoid errors, delays, or inconsistencies.

Client Deliverables & Communication

• Ensure final branded digital assets are delivered for client amplification as per agreed deliverables.
• Maintain clear, proactive, and timely communication with Sales teams to manage expectations and flag risks early.
• Act as a quality gatekeeper to ensure all outputs meet brand, platform, and client standards.

Key Skills & Competencies

• Strong coordination and stakeholder management skills
• High attention to detail, accuracy, and timelines
• Clear understanding of TV + OTT marketing ecosystems
• Ability to manage multiple shows and sponsorships simultaneously
• Working knowledge of versioning, on-air graphics, and promo workflows
• Excellent communication and follow-through abilities

Preferred candidate profile

2+ years experience in coordination. Excellent communication skills.

Alpa Jain

Persol

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