Marketing & Content Specialist

Marketing & Content Specialist LinkedIn, Content & Partner Outreach

We’re looking for a hands-on Marketing & Content Specialist who can take an idea from concept to published content to measurable engagement and partner conversations.

This is a fully remote, full-time role supporting a Sydney-based marketing agency and clients in the finance and asset finance industry.

You’ll own content creation, LinkedIn growth, partner prospecting, social media, email campaigns, design and marketing operations. This is an execution-focused role — you’ll be responsible for designing, writing, publishing and tracking campaigns rather than simply briefing others.

Key Responsibilities

Content

• Write blog posts, website copy and case studies
• Create social media captions and content calendars
• Repurpose long-form content into short-form posts
• Maintain consistent brand voice across marketing assets

LinkedIn & Partner Growth

• Manage LinkedIn company pages, including posts, carousels and banners
• Use LinkedIn Sales Navigator to build targeted lead lists
• Prospect brokers, accountants and finance professionals
• Manage outreach sequences and track engagement
• Monitor connection-to-conversation rates and optimise campaigns

Design

• Create social media carousels, graphics, EDMs, banners and pitch decks
• Design marketing assets using Canva, Adobe Express or Figma
• Work within established brand guidelines across multiple brands

Paid & Social Media

• Schedule content across Facebook, Instagram, LinkedIn and Google Business Profile
• Manage social media calendars end to end
• Support Meta and WhatsApp advertising campaigns from setup through reporting

Email Marketing

• Plan and execute email campaigns using MailerLite, Mailchimp or similar platforms
• Manage segmentation and maintain individual brand voices

Data & Marketing Operations

• Clean, format and maintain marketing databases
• Deduplicate and organise client lists
• Maintain accurate Excel/Google Sheets
• Keep marketing files, folders and trackers organised
• Identify missing information or delays proactively
• Manage multiple deadlines independently

What We’re Looking For

• Demonstrated experience growing a B2B LinkedIn page and generating genuine engagement
• Hands-on experience with LinkedIn Sales Navigator, including lead generation, saved searches and outreach
• Strong copywriting skills across social media, email and partner communications
• Excellent written English with strong grammar, spelling and tone
• Experience designing marketing assets using Canva, Adobe Express or Figma
• Working knowledge of MailerLite, Mailchimp or another email marketing platform
• Strong Excel/Google Sheets skills, including filtering, formatting and data cleanup
• Understanding of what performs across LinkedIn, Facebook and Instagram
• Ability to work independently within established brand guidelines
• Strong organisation and time-management skills
• Reliable internet connection and a suitable remote working environment

Nice to Have

• Experience marketing to brokers, accountants or financial services businesses
• Familiarity with asset finance or mortgage broking
• Pitch deck and presentation design experience
• Experience with LinkedIn analytics and UTM tracking
• Basic HTML email or image editing skills
• Exposure to SEO, website management or marketing automation

Growth Opportunity

The role starts with content, LinkedIn and partner outreach, with the opportunity to expand into SEO, website management, campaign management, reporting and automation