Marketing Content Manager

About AiSensy

AiSensy is a leading WhatsApp Business API platform and official Meta Business Solution Provider, helping businesses build, engage, support, and convert customers on WhatsApp.

Today, 210,000+ businesses across 68+ countries use AiSensy across industries ranging from D2C and education to financial services and technology.

Recognized as Meta's CTX Partner of the Year 2025, AiSensy is building the future of conversational marketing and commerce on WhatsApp.

We're operating in a category that is growing rapidly but is still poorly understood by most businesses. That's the opportunity.

We want to become the brand that defines the category.

The Role

We're looking for a Content Marketing Manager to own what AiSensy says, creates, and publishes across social and content channels.

This isn't a calendar-management role.

You will own the idea, hook, narrative, script, content, distribution, performance, and what we do next.

You'll work directly with the Founder/CEO and collaborate with Video, Design, Growth, Product, Sales, and Partnerships to turn AiSensy's products, customers, data, and point of view into content people actually want to consume.

If you enjoy building content from scratch, moving fast, experimenting constantly, and being accountable for results—not just output—this role is for you.

What You'll Own

1. Content Strategy & Ideation

• Build and own AiSensy's content strategy across LinkedIn, Instagram, YouTube, X, WhatsApp Channels, and other relevant platforms.
• Define what AiSensy should talk about, who we're talking to, and why they should care.
• Turn product launches, customer stories, WhatsApp ecosystem changes, industry trends, founder insights, and real business outcomes into compelling content.
• Build repeatable content formats, series, and shows instead of relying on one-off posts.
• Develop platform-specific strategies rather than publishing the same content everywhere.
• Identify new content opportunities based on audience behavior, trends, competitors, and business priorities.

2. Content Creation

• Write high-quality hooks, scripts, captions, LinkedIn posts, carousels, newsletters, YouTube titles/descriptions, and long-form content.
• Develop content that is clear, opinionated, useful, and distinctly AiSensy.
• Turn complex WhatsApp, SaaS, marketing, and technology topics into content that anyone can understand.
• Work with the Video Producer/Cinematographer and Editor on founder-led videos, customer stories, product demos, short-form videos, and brand campaigns.
• Create briefs for designers and provide specific creative direction for carousels, thumbnails, static posts, and other visual assets.
• Maintain a consistent brand voice across channels.

3. Founder-Led Content

• Work directly with the Founder/CEO to turn ideas, opinions, experiences, and industry insights into high-performing content.
• Research topics, develop narratives, write scripts, and prepare content for founder-led videos and social posts.
• Build a consistent founder-content engine across LinkedIn, YouTube, and other relevant platforms.
• Identify moments from company growth, customer conversations, product development, and industry changes that can become strong founder stories.

4. Distribution & Community

• Own the content publishing process end-to-end.
• Ensure consistent publishing cadence and platform-native optimization.
• Manage comments, replies, and DMs as part of the broader content and brand strategy.
• Coordinate creator, influencer, customer, and partner content opportunities.
• Work with Growth and Performance Marketing teams to repurpose high-performing organic content into paid creatives.
• Continuously test new formats, hooks, topics, and distribution strategies.

5. Content & Business Alignment

• Work closely with Growth, Product, Sales, Customer Success, and Partnerships to ensure content contributes to business goals.
• Identify customer stories, product use cases, objections, and sales insights that can become content.
• Create content that doesn't just generate likes—but helps create awareness, traffic, signups, leads, and pipeline.
• Build content assets that support product launches, campaigns, sales enablement, and brand positioning.

6. Measurement & Optimization

• Own content performance metrics including:
• Reach
• Engagement
• Follower growth
• Video views and retention
• Website traffic
• Leads/signups
• Content-influenced pipeline
• Use platform analytics and GA to understand what's working and what's not.
• Run regular content performance reviews.
• Double down on winning formats and kill content that consistently underperforms.
• Make content decisions based on data + creative judgment, not assumptions.

7. AI & Modern Content Workflows

• Use AI tools aggressively across research, ideation, scripting, writing, repurposing, analysis, and production.
• Build efficient AI-assisted content workflows without compromising originality or quality.
• Stay updated on emerging AI, creator, and content-production tools.
• Experiment with new formats and technologies that can increase content velocity and quality.

What We're Looking For

Must Have

• 4–7 years of experience in Content Marketing, Content, Brand, Social Media, or a similar role.
• At least 2+ years of owning content strategy and decision-making, not just executing briefs.
• Exceptional writing and storytelling skills.
• Strong understanding of B2B content marketing and social media.
• Experience creating content for LinkedIn, Instagram, YouTube, or similar platforms.
• Hands-on experience with video scripting, storytelling, or content direction.
• Strong understanding of hooks, retention, audience psychology, and platform-native content.
• Data-literate and comfortable using analytics to make content decisions.
• Strong ownership mindset and ability to work independently.
• Comfortable working directly with founders/senior leadership and handling fast, direct feedback.
• Strong execution speed—able to consistently ship high-quality content.

Good to Have

• Experience in B2B SaaS, MarTech, CPaaS, CRM, AI, D2C, or technology.
• Experience building a founder's personal brand.
• Experience managing freelancers, creators, or a small content team.
• Experience creating content for both Indian and international audiences.
• Strong Hindi + English writing ability.
• Experience using GA4, LinkedIn Analytics, YouTube Analytics, Meta Insights, or similar tools.
• Experience building an audience or personal brand of your own.
• Experience with newsletters, SEO, or long-form content.
• Strong understanding of AI content tools and workflows.

What Will Make You Stand Out

• You've built a content channel or audience from scratch.
• You can show content that generated measurable business impact.
• You know the difference between content that gets likes and content that gets customers.
• You have strong opinions about what makes content work.
• You can write a great hook in minutes.
• You can turn one idea into 5–10 platform-native pieces of content.
• You understand video well enough to write and direct content that people actually watch.
• You naturally look at analytics and ask, Why did this work
• You ship fast and learn faster.

Why Join AiSensy

• Ownership Without Layers
• You work directly with the Founder/CEO. No endless approval chains.
• Real Stories to Tell
• With 210,000+ businesses using AiSensy, you'll have access to real customer stories, use cases, data, and business outcomes.
• Creative Resources
• You'll work with an in-house Video Producer/Cinematographer, Editors, Designers, Growth Marketers, and other creative talent.
• Global Audience

Your content won't be limited to one market. AiSensy serves businesses across 68+ countries.

Build the Category

We're not trying to become another SaaS brand posting generic tips.

We're building the brand that defines WhatsApp marketing and conversational commerce.

If you believe great content can shape a category, build an audience, and drive real business—and you want the ownership to prove it—come build with us.