Marketing & Content Manager For Aesthetic & Medical Devices

Roles & Responsibilities

• Develop and execute monthly and quarterly marketing strategies aligned with company sales and business objectives.
• Own the overall content strategy across Instagram, LinkedIn, YouTube and other relevant digital platforms.
• Plan and manage monthly content calendars, campaign themes and content pillars.
• Develop creative concepts for Reels, videos, carousels, stories, static posts, product campaigns, testimonials and educational content.
• Write strong content hooks, captions, scripts, briefs and marketing copy.
• Develop content specifically targeting doctors, dermatologists, aesthetic clinics and clinic owners.
• Create and manage product marketing campaigns for aesthetic and medical equipment.
• Convert product features, technical information, customer FAQs and sales objections into engaging marketing content.
• Develop founder-led content, including scripts, talking points, LinkedIn posts, Reels and thought-leadership content.
• Coordinate with the Graphic Designer, Video Editor, Performance Marketer and freelance creative resources to ensure timely execution.
• Brief creative team members with clear objectives, messaging, references and deadlines.
• Review and approve marketing creatives, videos and content before publishing.
• Work closely with the Performance Marketer managing Meta and Google Ads to develop new creative angles, offers and campaign concepts.
• Review ad performance, lead quality, CPL, conversion trends and creative performance to identify opportunities for improvement.
• Coordinate with the sales team to understand customer requirements, objections, lead quality and buying behaviour.
• Develop campaigns and content that support lead generation and sales conversion.
• Plan and execute campaigns for product launches, offers, exhibitions, events and seasonal promotions.
• Develop doctor testimonials, installation stories, case studies, customer success stories and product demonstrations.
• Monitor competitors, industry trends, content trends and market opportunities.
• Maintain consistent brand positioning, communication and visual standards across all platforms.
• Track content and marketing performance and prepare weekly/monthly reports with actionable recommendations.
• Continuously test new content formats, messaging, hooks, creative concepts and campaign ideas.
• Take ownership of marketing execution from ideation to production, publishing, performance analysis and optimization.
• Ensure marketing activities are focused on building brand authority, generating relevant enquiries and supporting business growth.