Marketing & Communications Specialist

Job Summary

Reports to: Marketing Manager

To support the planning and execution of effective regional and global campaigns to generate direct sales revenue and achieve or exceed brand targets.

Key Responsibilities

• Oversee the development and execution of marketing content and copy, ensuring consistency with brand tone, voice and visual identity across every touchpoint.
• Adapt marketing materials for local markets, ensuring content resonates with regional audiences and language is culturally appropriate, fluent and effective.
• Partner with cross-functional, global and regional marketing teams to deliver campaigns that balance global brand standards, channel requirements and local market insights.
• Develop marketing initiatives that engage internal and external stakeholders and customers, strengthen digital ecosystems and support greater synergy and loyalty.
• Deliver destination marketing and provide local marketing support for travel, lifestyle and cargo businesses, including website and other channel content.
• Coordinate social media assets and integrate organic and paid social marketing activities across touchpoints while maintaining the visual brand identity.
• Leverage customer databases, partnerships and external marketing agencies to maximise customer reach, market relevance and impact.
• Analyse campaign performance and produce post-campaign reports and recommendations to support future optimisation, while managing finance processing, expenses and budget reporting for marketing activities.
• Gather regional market intelligence, competitor analysis and consumer trends, and monitor potential reputational issues to support pre-emptive action and risk mitigation.
• Drive integrated marketing campaigns across online and offline channels, supporting brand awareness, customer engagement and business objectives.

Requirements

Academic Qualifications

• Bachelors degree or above in a relevant Marketing field

Knowledge, Skills, Training and Experience

• Minimum 3-4 years work experience in the field of marketing - brand and/or digital
• Experience in Campaign Management or Marketing
• Working knowledge of media buying and planning and creative production
• Knowledge of, or experience in, the airline industry is a distinct advantage
• Excellent level of PC literacy in Word, Excel and PowerPoint
• Candidates must have the legal right to live and work in India.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.